Tuesday, August 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Three Former No. 1 Picks on Rookie Deals Are Shaking Up the NHL

No. 1 draft picks in the NHL often hit it big, but the last three top selections are starring at a level that defies their youth. 

Dec 21, 2024; Calgary, Alberta, CAN; Chicago Blackhawks center Connor Bedard (98) skates with the puck in front of his fans during the warmup period against the Calgary Flames at Scotiabank Saddledome.
Sergei Belski-Imagn Images

A youth movement is quickly taking over the National Hockey League, as the last three No. 1 draft picks are each starring this season and reshaping the face of the sport. 

The Blackhawks’ Connor Bedard, the No. 1 pick in 2023, is currently tied for second in the league in scoring with 25 points, while last year’s top pick, the Sharks’ Macklin Celebrini, is fourth with 24. Before a five-point outburst Sunday night by the Avalanche’s Nathan MacKinnon, the current league leader, the 20-year-old Bedard and 19-year-old Celebrini ranked first and second, respectively, marking the first pair of players in NHL history that young to lead in scoring this late in the season.

Not to be outdone, 18-year-old Islanders defenseman Matthew Schaefer, the No. 1 draft pick this past June, already has 11 points in 15 games and ranks 10th in the NHL in defenseman scoring.

It’s hardly a surprise that No. 1 picks in the NHL go on to stardom, as a decorated prior lineage at that spot includes future Hockey Hall of Fame–level talents such as Oilers superstar Connor McDavid, MacKinnon, the Capitals’ Alexander Ovechkin, and the Penguins’ Sidney Crosby. The latest crop of stars, however, is showing a particularly high level of precociousness.

The early stardom of the young trio positions the NHL well from a marketing perspective, as veteran stars such as Ovechkin and Crosby draw closer to retirement. All three young phenoms have also powered an extensive series of ticket, viewership, and merchandise sales boosts for their respective teams. 

The recent exploits of Bedard and Celebrini have additionally put both players in strong contention to make the Canadian team for the upcoming 2026 Winter Olympics in Italy. 

“It was great to watch them,” Team Canada GM Doug Armstrong said of Bedard and Celebrini after a preseason orientation camp. “They were both at the World Championships, Bedard last year, Celebrini this year. I think just getting them associated with this level of players, Crosby and MacKinnon were there for Celebrini this year, that’s the next generation.”

Salary Matters

Adding to the initial impact of Bedard, Celebrini, and Schaefer is the trio still playing on rookie-level contracts that are far below what their on-ice performance would represent in market value.

Bedard is in the final season of a three-year, $2.85 million base contract. Performance incentives, however, can add as much as $3.5 million annually to that haul, and his hot start this year puts him well in line to achieve many of them. He is eligible to become a restricted free agent in July, but there have been talks with the Blackhawks about a contract extension. Chicago could also return to the playoffs for the first time since 2020 as a rebuilding effort based around Bedard is taking hold. 

Celebrini is in the second season of a three-year, $2.93 million base contract, but he, too, has performance bonuses that can add $3.5 million per year. Like Bedard, his scoring this year is well ahead of last year’s pace, and he could surpass his 2024–25 tally of 63 points by midseason.

Schaefer’s deal mirrors Celebrini’s in nearly all respects, as the NHL entry-level maximum did not change for this season. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 21, 2025; Dallas, Texas, USA; A view of the Columbus Blue Jackets logo and Ohio 25 logo during the game between the Stars and the Blue Jackets at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Blue Jackets Merge TV and Radio Broadcasts

The contract of 17-year radio play-by-play voice Bob McElligott was not renewed.
Jan 7, 2026; Los Angeles, California, USA; San Jose Sharks center Macklin Celebrini (71) celebrates his goal scored against the Los Angeles Kings during the third period at Crypto.com Arena

Macklin Celebrini Contract Extension Sets New NHL Salary Mark

The Sharks locked up their young phenom at a record AAV.

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.

Will World Cup Lead to More Afternoon Games?

The historic World Cup success shows a new approach to scheduling.
podcast thumbnail mobile
Front Office Sports Today

Meet The Next MLS Commissioner Larry Berg

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Sep 13, 2024; New York, New York, USA; United States chief executive officer and secretary general JT Batson talks to the media during a press conference introducing Mauricio Pochettino (not pictured) as the new head coach for the United States men's national team at Warner Bros. Discovery Hudson Center. Mandatory Credit: Lucas Boland-Imagn Images
August 4, 2026

U.S. Soccer CEO Dodges Questions on Infantino Support

JT Batson deferred broader questions about Infantino to a September board meeting.
August 4, 2026

6 Takeaways From Larry Berg’s Introduction As MLS Commissioner

Berg told FOS that media revenue is “uncapped upside.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Golf - LIV Golf - Korea - Asiad Country Club, Busan, South Korea - May 31, 2026 Ripper GC's Cameron Smith in action during the fourth round
August 4, 2026

Australian LIV Players Lament Possibility of League Folding

LIV New York is being played this week at Trump Bedminster.
Jul 12, 2026; Baltimore, Maryland, USA; Baltimore Orioles catcher Adley Rutschman (35) waives to the fans before a game against the Kansas City Royals at Oriole Park at Camden Yards. Mandatory Credit: Daniel Kucin Jr.-Imagn Images
August 4, 2026

Red Sox Turnaround Fuels Rutschman Blockbuster

The Red Sox continue their surge as the Orioles’ attempted turnaround fizzles.
August 3, 2026

UFC’s White House Event Lost $30M, but Business Kept Growing

The business grew despite red ink from the June showcase.
August 3, 2026

MLS Taps Private Equity Veteran As Next Commissioner

Don Garber had led the league since 1999.