• Loading stock data...
Saturday, April 26, 2025

The Weeknd to Headline Super Bowl LV Halftime Show

  • Super Bowl LV is the second under Roc Nation and the NFL’s partnership.
  • ‘After Hours,’ released in March, is No. 1 most-streamed R&B album in history.
super bowl
Kirby Lee-USA TODAY Sports

Global music superstar The Weeknd will play the Super Bowl LV Halftime Show, the NFL, Pepsi, and entertainment company Roc Nation announced on Nov. 12. 

Roc Nation, which was founded by Jay-Z, and the league began a multi-year partnership in 2019 to “enhance the NFL’s live game experiences and to amplify the league’s social justice efforts.” 

As part of the deal, Roc Nation is advising the league on the selection of artists for major NFL performances, like the Super Bowl; the 2019 season’s halftime show — the first co-produced by Roc Nation — was co-headlined by Shakira and Jennifer Lopez. 

“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” Jay-Z said in a statement. “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”

The Weeknd’s latest album, “After Hours,” is the No. 1 most-streamed R&B album in history, outpacing his own previous record from 2016’s “Starboy.” “Blinding Lights,” the second single off the album, has spent a record 46 weeks — and counting — at No. 1 on Billboard’s U.S. radio chart. 

“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” The Weeknd said. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”

Super Bowl LV — which culminates the 2020 season — is currently scheduled to take place in Tampa, Fla., on Feb. 7, 2021. The NFL, however, is reportedly looking into possibly adding an additional week to the season in order to make up for games impacted by COVID-19 outbreaks, which could push the event back.

It is also unclear how many fans will be in attendance at the game. ESPN reported that the NFL is considering limiting attendance to 20% of Tampa’s Raymond James Stadium, which normally holds 65,000 fans. Fans may also be required to sit in pods, stay socially distanced and wear masks while in the stadium.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Draft Round 1 Draws 13.6M Viewers, Second-Highest Ever

With stars staying on the board, viewers tuned in.

Five QBs Drafted As Shedeur Sanders Slips to Fourth Round

Shedeur Sanders is still waiting after slipping out of the first round.

Ohio State’s $20M Roster Sends 7 Players to NFL in First Two..

The NIL-fueled title team had more draftees than all of the Big 12.

Trump Defends Sanders After Snub: ‘What Is Wrong With NFL Owners?’

He said Shedeur Sanders has “phenomenal genes” and asked if owners are “stupid.”

Featured Today

Apr 13, 2025; Tampa, Florida, USA; Tampa Bay Rays center fielder Jake Mangum (28) scores a run against the Atlanta Braves in the sixth inning at George M. Steinbrenner Field.

The Rays Groundskeepers Are Adjusting to Life Outside the Dome

After nearly three decades in a dome, Tampa groundskeepers were forced outside.
April 25, 2025

The Former NBA Agent Who Became a Pickleball Deputy Commissioner

Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.
April 21, 2025

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.