Tuesday, September 15, 2026

The Rams’ Unique Approach to Building a Champion

  • The Rams flashy 2021 acquisitions included Matthew Stafford, Odell Beckham Jr., Von Miller, and Eric Weddle.
  • But homegrown players Cooper Kupp and Aaron Donald ended up making all the difference.
Mark J. Rebilas-USA TODAY Sports/Design: John Regula

The Rams made a series of flashy 2021 acquisitions — QB Matthew Stafford, WR Odell Beckham Jr., LB Von Miller, and S Eric Weddle — and reaching the Super Bowl vindicated those moves.

But their two homegrown players were the difference-makers in winning the franchise’s second Lombardi Trophy.

Super Bowl MVP Cooper Kupp and Aaron Donald — the best defensive player on the field — were both drafted by the Rams and retained through sensible contracts.

  • Kupp caught a game-high eight passes for 92 yards and two touchdowns — including the game-winner on the final drive.
  • His three-year, $48 million contract has only the 16th-highest total value among wide receivers; he is scheduled to be a free agent in 2024.
  • Donald recorded two sacks and three QB hits — including one on the fourth-down incompletion that sealed the win.
  • The three-time DPOY’s six-year, $135 million deal was the most lucrative for a defensive player ever at time of signing — but it’s currently only fifth by average annual value ($22.5M).

The Rams could be busy this offseason building a repeat winner: Beckham and Miller will both be unrestricted free agents, while Weddle and OT Andrew Whitworth are retiring.

Sean McVay — now the youngest Super-Bowl-winning head coach (36) ever — will still have a core group, including Robert Woods, whom Beckham replaced and who won’t be an FA until 2026.

One day since the dust settled, L.A. is the third-favorite (+1000*) behind Kansas City (+750*) and Buffalo (750*) for next year’s Super Bowl.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Robert Kraft Confirms He Blocked Macklemore From Gillette Shows

The rapper’s performances in New Jersey featured pro-Palestinian messaging.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.

NFL Kickoff Ratings Dip on Wednesday

Viewership surprisingly fell for the NFL’s season opener.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Clippers Reverse Course and Accept NBA Punishment

Steve Ballmer said he has “sincere regrets.”
Sep 9, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the first inning against the Cincinnati Reds at Dodger Stadium.
September 10, 2026

Ohtani Heads to Injured List as Dodgers Aim for Third Title

The two-way phenom is making a rare trip to the injured list.
September 11, 2026

49ers Win Battle of Australia Travel Plans

The Niners blew out the Rams on Thursday.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 8, 2026

Mayfield, Bucs Break Impasse With Three-Year Extension

The deal runs through the 2029 season.
Aug 30, 2026; Woodland Hills, CA, USA; Los Angeles Rams coach Sean McVay at practice at the Rams Practice Facility
September 5, 2026

Why Are the Niners and Rams Getting to Australia a Week Apart?

The 49ers are already there, while the Rams have yet to leave.
Washington Redskins football shirts and a team flag on sale at a sporting goods store in Bailey's Crossroads, Virginia, U.S., June 24, 2020. REUTERS/Kevin Lamarque
September 4, 2026

Native Leaders to Commanders: Drop Old Name for Good

The franchise says there are no plans to revert to its old name.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.