The Olympics Are Coming to a Street Corner Near You

NBC is working with New York-based startup Intersection to deliver content across three major cities. (Photo via LinkNYC)

It’s a bird, it’s a plane, it’s your favorite Olympian competing next to you as you wait for the light to change.

As part of their plan to drive tune-in and interest to this year’s Winter Olympics, NBCUniversal has teamed up with New York-based startup Intersection to deliver digital Olympic content to over 4,000 outdoor displays in Chicago, New York City, and Philidelphia (if they are still there after this past weekend).

The content will range from highlights and previews to medal counts and real-time alerts.

For NBCUniversal, the distribution of the content will allow them to reach consumers on their commute and in places that they wouldn’t have been able to before.

“Whether walking the streets of New York, riding the Chicago L, or waiting in Philadelphia’s 30th Street Station, Olympics fans in these three cities will be surrounded by the excitement of the Winter Games,” said Gary Zenkel, President, NBC Olympics in a release. “Emerging media platforms like the LinkNYC network in New York City represent another way for NBCUniversal to reassemble the television audience by extending the reach of our Olympic coverage, content and promotion to spaces where the American audience now consumes media.”

Like the Peloton deal, NBC has turned to unique avenues to make sure that for the next two weeks, the happenings in PyeongChang remain top of mind.