Thursday, October 22, 2026

The NFL’s Holiday Takeover Is Reaching New Heights

  • This weekend, seven NFL games will be broadcast to national audiences.
  • The league is close to maxing out its available TV windows.
Jerome Miron-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Every Thanksgiving, the NFL likes to say its motto is “family, food, and football.” Well, this coming holiday weekend, the league’s tagline may as well be “football, more football, and even more football.”

Nearly half the league will play in a national broadcast window as seven Week 16 games get standalone audiences across Amazon Prime Video, NBC, Peacock, NFL Network, CBS, Fox, and ABC. By Front Office Sports’ research, that’s a record number for the NFL, which just last week broadcast six games to national audiences. It should be decent action, too. Despite making the Christmas weekend schedule back in May, only four of the 14 teams playing in nationally-televised games have a losing record:

  • Thursday:
    • New Orleans (7-7) at Los Angeles Rams (7-7)
  • Saturday:
    • Cincinnati (8-6) at Pittsburgh (7-7)
    • Buffalo (8-6) at Los Angeles Chargers (5-9)
  • Sunday night:
    • New England (3-11) at Denver (7-7)
  • Monday:
    • Las Vegas (6-8) at Kansas City (8-6)
    • New York Giants (5-9) at Philadelphia (10-4)
    • Baltimore (11-3) at San Francisco (11-3)

Monday will mark the NFL’s second attempt at a Christmas Day tripleheader after last year’s trio of games averaged 22.9 million viewers. This year, Christmas falls on a Monday, allowing the league to go all-out in its holiday weekend takeover strategy.

But is that much football on TV a good thing for NFL fans? 

Standalone broadcasts can leave something to be desired when the matchup doesn’t deliver. Last Thursday, Prime Video saw its first viewership decline of 2023 as the Raiders’ 63-21 blowout of the Chargers was down 23% compared to Amazon’s Week 15 game in 2022. And while the seven national broadcasts may be good for advertisers, it will conversely create a less dramatic Sunday afternoon slate of games, with just six in the 1 p.m. window and three in the 4 p.m. slot. Sorry, RedZone fans.

More the Merrier?

While a source with knowledge of the league’s broadcasting operations tells Front Office Sports that fitting more than seven national windows into a single weekend is tough to imagine, the NFL may soon have the chance to do just that. In 2026, Christmas lands on Friday. Imagine this lineup: Thursday night football on Christmas Eve, a Christmas Day tripleheader, two (or three) games on Saturday, and traditional Sunday and Monday night matchups. That could be as many as nine national game broadcasts.

The question is: Are you ready for some football?

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

Cincinnati’s $1M Sorsby Lawsuit Hangs Over Texas Tech Showdown

One of the biggest offseason storylines returns to the spotlight on Saturday.
Troy Aikman

Examining Troy Aikman’s Options After J.J. Watt-CBS Deal 

Aikman has yet to receive a formal offer to return to ESPN.
Oct 10, 2026; Dallas, Texas, USA; Texas Longhorns quarterback Arch Manning (16) looks on before the game between the Sooners and the Longhorns at Cotton Bowl. Mandatory Credit: Jerome Miron-Imagn Images

Arch Manning’s Slump Clouds His Draft Stock, Texas’s Investment

Draft analysts now question whether Manning should declare—or transfer.

NFL Could Soon Let TV Viewers Watch, Hear Instant Replay Reviews

The NFL could follow the ACC, Big 12, and Big Ten’s lead.
podcast thumbnail mobile
Front Office Sports Today

10/22/26 – Rays-Brewers Can’t Stop Lockout, $771 to Watch NBA, Jaguars Fans’ Afterlife

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Zach Lowe Sean Fennessey The Ringer

Substack CEO: No Deal With The Ringer, Even as Talent Flocks to Platform

Zach Lowe is the latest Ringer talent to launch a Substack newsletter.
October 22, 2026

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.
NBC Sports Logo
October 22, 2026

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Aug 3, 2024; Canton, OH, USA; Houston Texans former defensive end J.J. Watt in attendance at the Class of 2024 Pro Football Hall of Fame enshrinement ceremony at Tom Benson Hall of Fame Stadium. Mandatory Credit: Charles LeClaire-USA TODAY Sports
October 22, 2026

NFL TV’s Analyst Market Tightens as CBS Extends JJ Watt

Watt is officially Tony Romo’s full-time replacement at CBS.
Oct 15, 2026; Los Angeles, California, USA; MLB on Fox broadcasters Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter during game four of the NLCS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 22, 2026

Fox, MLB Look to Counter Lower World Series Expectations

MLB is riding a wave of postseason audience expansion.
October 21, 2026

NFL Claims ‘No Concern’ About Aikman’s Issues With Buck, ESPN

Aikman’s contract expires after the Super Bowl.
Los Angeles, CA - October 27, 2025 - Dodger Stadium: Jeff Passan during game three of the 2025 World Series.
October 21, 2026

Jeff Passan: Brewers-Rays World Series Won’t Head Off MLB Lockout

Passan also addressed the backlash he received to comments about the Dodgers.