• Loading stock data...
Wednesday, March 25, 2026

The Caitlin Clark Show Is Hitting the LPGA Tour in a Big Way

The WNBA star is playing in a pro-am ahead of this week’s LPGA Tour event, and the tournament is seeing increased ticket sales and media exposure.

Jeffrey Becker-Imagn Images

Caitlin Clark joked she would spend her WNBA offseason trying to become a professional golfer after the former Iowa women’s basketball star won Rookie of the Year, made the All-WNBA First Team, and helped set numerous attendance and viewership records across the league.

As she ponders a “Lionel Messi–like,” seven-figure offer to play in the new Unrivaled 3-on-3 women’s basketball league that will begin in January, Clark is getting the chance to show off her golf skills on the LPGA Tour, where she’s competing in Wednesday’s pro-am event ahead of this week’s event in the Tampa Bay area.

The tournament, officially named The Annika driven by Gainbridge, has seen a big boost in interest since announcing Clark’s participation last month. A tournament spokesperson tells Front Office Sports there was an increase in ticket sales ($25 for the pro-am day) after the Clark news.

Clark will play with No. 1–ranked Nelly Korda and tournament host Annika Sörenstam, winner of 72 LPGA events and 10 major championships. Before teeing off at 7 a.m. ET, Clark’s warmup range session will be livestreamed on social media. 

While Clark’s full 18-hole round won’t be streamed or televised, Golf Channel’s studio show Golf Today is coming on the air at 11 a.m. ET, 90 minutes earlier than its typical start, and will include live tournament look-ins—likely including the conclusion of Clark’s time on the course. A mid-round walk-and-talk interview with Clark will also be livestreamed on social media.

On Tuesday, Clark—who has her own endorsement deal with tournament sponsor Gainbridge—will be a panelist at a women’s leadership summit at Pelican Golf Club, where the event is being played. That will also be livestreamed online.

Clark’s interest in golf has been growing in recent years. Last month, she posted a video on social media of her nearly making a hole-in-one. Last summer, she drew big crowds while playing in the pro-am of the PGA Tour’s John Deere Classic in Illinois. While at Iowa, the Big Ten Network posted several YouTube videos of Clark playing golf.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adam Silver Noncommittal on Cathy Engelbert’s WNBA Future

It’s not clear whether Engelbert will lead the league next year.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) shoots against the Phoenix Mercury during the second half of game four of the 2025 WNBA Finals at Mortgage Matchup Center. Mandatory Credit: Joe Camporeale-Imagn Images

CBS to Air 20 WNBA Games on Broadcast TV in 2026

The league will have a strong presence on network TV in 2026.

TGL Season 2 Wraps As Media Rights Talks, Expansion Plans Loom

Los Angeles Golf Club won the SoFi Cup on Tuesday night.
Mar 22, 2026; Tampa, FL, USA; Iowa Hawkeyes forward Cam Manyawu (3) shoots past Florida Gators forward Thomas Haugh (10) in the second half during a second round game of the men's 2026 NCAA Tournament at Benchmark International Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

March Madness Draws Record Viewership Through Two Rounds

Games across CBS, TNT, TBS, and truTV have averaged 10.1 million viewers.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) passes against the Los Angeles Rams during the first half in the 2026 NFC Championship Game at Lumen Field.

NFL Season Start Moves Up to a Wednesday

The league’s new-look schedule for 2026 takes further shape.
Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.
March 25, 2026

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.
March 25, 2026

NFL Plans to Avoid ‘Fail Mary’ Repeat With Replay Safety Net

As the labor situation stalls, the league makes more alternate plans.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Oct 5, 2018; Seattle, WA, USA; Seattle Supersonics fan Ervin Fleshman of Edison, Washington holds a sign with his mother Allison (right) during pregame warmups for a game between the Golden State Warriors and Sacramento Kings at KeyArena.
March 25, 2026

Why Seattle’s New NBA Team Would Be the Sonics Again

A 2008 agreement protects the team’s IP.
March 25, 2026

NBA Paves Way for Expansion to Seattle, Las Vegas

The league is now officially exploring new teams in both cities.
Mar 7, 2026; Kansas City, MO, USA; TCU Horned Frogs guard Olivia Miles (5) attempts to drive the ball past Kansas State Wildcats forward Nastja Claessens (4) during the second half at T-Mobile Center.
March 24, 2026

How Much Will the WNBA’s No. 1 Pick Earn in 2026?

Lottery picks will receive full salary protection their rookie season.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; The Philadelphia Eagles execute a tush push for a first down against the Dallas Cowboys during the fourth quarter of the game at Lincoln Financial Field.
March 24, 2026

NFL Rule Proposals Don’t Include Ban on Tush Push

The oft-debated play will not be reconsidered at the annual league meeting.