Friday, July 31, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The Caitlin Clark Show Is Hitting the LPGA Tour in a Big Way

The WNBA star is playing in a pro-am ahead of this week’s LPGA Tour event, and the tournament is seeing increased ticket sales and media exposure.

Jeffrey Becker-Imagn Images

Caitlin Clark joked she would spend her WNBA offseason trying to become a professional golfer after the former Iowa women’s basketball star won Rookie of the Year, made the All-WNBA First Team, and helped set numerous attendance and viewership records across the league.

As she ponders a “Lionel Messi–like,” seven-figure offer to play in the new Unrivaled 3-on-3 women’s basketball league that will begin in January, Clark is getting the chance to show off her golf skills on the LPGA Tour, where she’s competing in Wednesday’s pro-am event ahead of this week’s event in the Tampa Bay area.

The tournament, officially named The Annika driven by Gainbridge, has seen a big boost in interest since announcing Clark’s participation last month. A tournament spokesperson tells Front Office Sports there was an increase in ticket sales ($25 for the pro-am day) after the Clark news.

Clark will play with No. 1–ranked Nelly Korda and tournament host Annika Sörenstam, winner of 72 LPGA events and 10 major championships. Before teeing off at 7 a.m. ET, Clark’s warmup range session will be livestreamed on social media. 

While Clark’s full 18-hole round won’t be streamed or televised, Golf Channel’s studio show Golf Today is coming on the air at 11 a.m. ET, 90 minutes earlier than its typical start, and will include live tournament look-ins—likely including the conclusion of Clark’s time on the course. A mid-round walk-and-talk interview with Clark will also be livestreamed on social media.

On Tuesday, Clark—who has her own endorsement deal with tournament sponsor Gainbridge—will be a panelist at a women’s leadership summit at Pelican Golf Club, where the event is being played. That will also be livestreamed online.

Clark’s interest in golf has been growing in recent years. Last month, she posted a video on social media of her nearly making a hole-in-one. Last summer, she drew big crowds while playing in the pro-am of the PGA Tour’s John Deere Classic in Illinois. While at Iowa, the Big Ten Network posted several YouTube videos of Clark playing golf.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Athletes Unlimited

Athletes Unlimited Cancels 2027 Season

Several other women’s winter basketball leagues have launched in recent years.
March 11, 2025; Las Vegas, NV, USA; Oregon State Beavers celebrate after defeating the Portland Pilots after the game in the final of the West Coast Conference tournament at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images

Oregon State Women’s Basketball Players Launch Unionization Effort

The players will test whether state laws will recognize them as employees.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
Jun 6, 2026; Brooklyn, New York, USA; Indiana Fever guards Sophie Cunningham (8) and Caitlin Clark (22) at Barclays Center. Mandatory Credit: Wendell Cruz-Imagn Images
Opinion

Sophie Cunningham Is Caitlin Clark’s Bodyguard On—and Off—the Court

The Fever enforcer has become the WNBA’s newest lightning rod.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

Blazers Defend Arena Pitch in Testy City Council Meeting

The city and team have publicly sparred over the Moda Center.
First at FOS
July 30, 2026

The NFL War Over the Tush Push Has Quietly Ended

The league gave no specific guidance on the play this offseason.
Basketball - NBA - New York Knicks v Philadelphia 76ers - Etihad Arena, Abu Dhabi, United Arab Emirates - October 4, 2025 New York Knicks' Karl-Anthony Towns in action with Philadelphia 76ers' Adem Bona
July 30, 2026

NBA Drops Plan for Games in Middle East

The Knicks played preseason games against the Sixers in Abu Dhabi last year.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Crushers GC's Bryson DeChambeau holds an umbrella during the final round Action Images via Reuters/Paul Childs
July 30, 2026

LIV Delays Michigan Announcement Amid Investor Talks

Sources have told FOS that the event will be canceled.
Exclusive
July 29, 2026

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS
July 29, 2026

Storm Apologize for Owner Remarks to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.