Thursday, April 23, 2026

The Caitlin Clark Show Is Hitting the LPGA Tour in a Big Way

The WNBA star is playing in a pro-am ahead of this week’s LPGA Tour event, and the tournament is seeing increased ticket sales and media exposure.

Jeffrey Becker-Imagn Images

Caitlin Clark joked she would spend her WNBA offseason trying to become a professional golfer after the former Iowa women’s basketball star won Rookie of the Year, made the All-WNBA First Team, and helped set numerous attendance and viewership records across the league.

As she ponders a “Lionel Messi–like,” seven-figure offer to play in the new Unrivaled 3-on-3 women’s basketball league that will begin in January, Clark is getting the chance to show off her golf skills on the LPGA Tour, where she’s competing in Wednesday’s pro-am event ahead of this week’s event in the Tampa Bay area.

The tournament, officially named The Annika driven by Gainbridge, has seen a big boost in interest since announcing Clark’s participation last month. A tournament spokesperson tells Front Office Sports there was an increase in ticket sales ($25 for the pro-am day) after the Clark news.

Clark will play with No. 1–ranked Nelly Korda and tournament host Annika Sörenstam, winner of 72 LPGA events and 10 major championships. Before teeing off at 7 a.m. ET, Clark’s warmup range session will be livestreamed on social media. 

While Clark’s full 18-hole round won’t be streamed or televised, Golf Channel’s studio show Golf Today is coming on the air at 11 a.m. ET, 90 minutes earlier than its typical start, and will include live tournament look-ins—likely including the conclusion of Clark’s time on the course. A mid-round walk-and-talk interview with Clark will also be livestreamed on social media.

On Tuesday, Clark—who has her own endorsement deal with tournament sponsor Gainbridge—will be a panelist at a women’s leadership summit at Pelican Golf Club, where the event is being played. That will also be livestreamed online.

Clark’s interest in golf has been growing in recent years. Last month, she posted a video on social media of her nearly making a hole-in-one. Last summer, she drew big crowds while playing in the pro-am of the PGA Tour’s John Deere Classic in Illinois. While at Iowa, the Big Ten Network posted several YouTube videos of Clark playing golf.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 19, 2025; San Francisco, California, USA; Indiana Fever guard Caitlin Clark (22) dribbles against the Golden State Valkyries during the fourth quarter at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images

All 44 of Caitlin Clark’s Fever Games Will Be on National TV

This season marks the first of the WNBA’s new rights deal.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

How the Patriots Are Stage-Managing the Vrabel-Russini Fallout

Vrabel finally gave brief and vague remarks on the scandal on Tuesday.

Fever GM: Team Must Think ‘Long Term’ With Clark Payday Incoming

Sophie Cunningham’s comments about her contract raised eyebrows this week.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

NFL Pushes Back As FCC Scrutiny of Media Strategy Grows

The league begins to answer the growing questions coming from Washington.
April 22, 2026

NFL Draft’s Recent No. 1 QB Success Raises Stakes for Raiders

A quarterback is expected to lead the draft for the fourth straight year.
April 22, 2026

Six NFL Teams Have Multiple First-Round Picks—and Big Questions

Six franchises face big questions on and off the field.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Nelly Korda takes part in the first round of the 2025 CME Group Tour Championships at Tiburon Golf Club at the Ritz Carlton Golf Resort in Naples on Thursday, Nov. 20, 2025.
April 21, 2026

LPGA Season Kicks Off With First Major—and a $60K Plunge Pool

The Chevron Championship tees off Thursday in Houston.
April 21, 2026

NBA Coaching Carousel Could Shake Up College Basketball

Dusty May and Todd Golden could get NBA coaching looks.
April 21, 2026

NWSL Will Add Its 18th Team in Columbus

The league wanted to award another expansion team for 2028 this year.
April 21, 2026

NFL Rookie Deals Will Top $50M for the First Time Since 2010

This year’s top pick will make nearly $55 million.