Thursday, August 13, 2026

The $5.5B-Valued Lakers Need to Find 6th Coach In a Decade

  • The Lakers will reportedly fire Frank Vogel two seasons after winning a championship.
  • LeBron James, Anthony Davis, and Russell Westbrook — who account for 73.4% of the team’s payroll — played only 21 games together.
Mark J. Rebilas-USA TODAY Sports

Just moments after winning their final game of the season — but missing the postseason with a dismal 33-49 record — the Lakers reportedly decided to fire head coach Frank Vogel, per ESPN.

When asked about it, Vogel said, “I haven’t been told s**t.”

The exchange encapsulates the dysfunction and lack of transparency in an organization that saw little return on its gigantic offseason investment — and found an easy scapegoat. 

  • James, Anthony Davis, and Russell Westbrook made up 73.4% of the team’s $164M payroll, but played just 21 games together — and went 11-10
  • The Lakers were the only team without at least one five-man lineup playing at least 100 minutes together.
  • He finished his three-year tenure with a 127-98 record and 56.4% win percentage — seventh-highest in Lakers history (min. 200 games). 

Now, they’re reportedly looking for a “recent championship coach” to fill the spot. Apparently, Vogel doesn’t qualify despite leading L.A. to its first title in 10 years in 2020.

The prestigious franchise, and third-highest-valued team in the NBA ($5.5B), continues to suffer a shocking turnover rate: L.A. will hire a sixth coach since 2012 — and third since LeBron James signed in 2018. 

Their non-coaching outlook includes aging superstars on expiring contracts, no financial flexibility, and no first-round picks until 2026.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 26, 2026; Los Angeles, California, USA; Los Angeles Dodgers owner and chairman Mark Walter walks on the field after the game against the Arizona Diamondbacks at Dodger Stadium.

‘Totally Nuts’: Mark Walter’s Lightning-Fast Lakers Flip

“It is the fastest flip I know of,” a sports economist tells FOS.
Mar 15, 2024; Las Vegas, NV, USA; FS1 announcer Jason Benetti during the game between the Colorado Buffaloes and the Washington State Cougars at T-Mobile Arena. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Jason Benetti Will Call NBA Games for NBC This Season

Benetti will supplement NBC’s roster, not replace any of its NBA voices.
May 10, 2026; Philadelphia, Pennsylvania, USA; New York Knicks center Karl-Anthony Towns (32) controls the ball against Philadelphia 76ers center Joel Embiid (21) in the second quarter during game four of the second round of the 2026 NBA Playoffs at Xfinity Mobile Arena.

NBA Cup Schedule Sets Up Clashes With World Series, NFL, CFB

The league will be part of a packed late fall sports calendar.
U.S. President Donald Trump speaks during an event to sign an executive order regarding vaccine flexibility, in the Oval Office at the White House in Washington, D.C., U.S., August 10, 2026.

White House Denies Involvement in Lakers Sale to Kushner

“This has nothing to do with President Trump or his administration.”
podcast thumbnail mobile
Front Office Sports Today

Lakers’ Shocking $12.5B Sale, Cuban Drops Mavs Suit, Field of Dreams Tickets Soar

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
May 9, 2026; Los Angeles, California, USA; Former Disney CEO Bob Iger watches pregame warm ups before the game between Angel City FC and the San Diego Wave at BMO Stadium.

Iger, Kushner, Walter Have Sports Empires Beyond the Lakers

The three businessmen already own stakes across major sports leagues.
Jan 24, 2026; Dallas, Texas, USA; A view of the Los Angeles Lakers logo on the shorts of Los Angeles Lakers forward LeBron James (23) during the game against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
August 12, 2026

Lakers Sold to Kushner, Iger for $12.5B Amid Walter Investigation

It’s the second time in 14 months the team has been sold.
Josh Kushner and Karlie Kloss attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
August 12, 2026

Who Is New Lakers Owner Josh Kushner?

His older brother, Jared Kushner, is married to Donald Trump’s daughter Ivanka.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 7, 2026

The Rams Juggernaut Is More Than ‘F Them Picks’

How a Super Bowl favorite was built in L.A.
Jul 22, 2026; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) hits a double against the Pittsburgh Pirates during the fourth inning at Yankee Stadium
August 6, 2026

Yankees Are Polymarket’s Latest Big Sports Swing

Polymarket became the exclusive prediction-market partner of MLB in March.
Jul 31, 2026; Cumberland, Georgia, USA; Atlanta Braves third baseman Austin Riley (27) first baseman Matt Olson (28) pitcher Elieser Hernandez and catcher Joey Bart (16) react after defeating the Washington Nationals at Truist Park.
August 5, 2026

BravesVision Rollout Drags Braves Revenue Lower

Quarterly revenue and operating income fell for the MLB club.
First at FOS
August 4, 2026

WNBA Season-Ticket Holders Grapple With Soaring Prices

WNBA teams are hiking prices as the league explodes.