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    Latest Stories
    First at FOS
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    NFL Isn’t Happy With Nielsen’s Latest Changes
    The league is amplifying efforts to work with other audience-measurement firms.
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    Buss Family Drama Won’t Stop Lakers Sale to Iger and Kushner
    Sources say the deal is unaffected by the Buss family dispute.
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    LIV Golf CEO: ‘I Hope We Can’ Pay Unpaid Vendors
    Lawsuits over missed payments are piling up.
    Aug 15, 2026; Orchard Park, New York, USA; A Buffalo Bills fan cheers during the second half against the Carolina Panthers at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
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    NFL Fans in the Smallest Markets Are Buying the Most Merchandise
    Kansas City and Buffalo top the list.

    Featured Stories
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    Trendy Golf Hat Divide Is More Than a Fashion Fight
    As golf has gotten trendier, so has the sport’s style.
    Joey Spallina of the Maryland Whipsnakes
    August 6, 2026

    How Eye Black Became ‘War Paint’ on the Field
    “You’re going into battle, doing something you only do on game days.”
    August 6, 2026

    Tom Brady Explains His Aggressive Push Into Trading Cards
    Brady talked to FOS about his eponymous card company.
    FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
    August 5, 2026

    India Is Stealing Cricket’s Throne From England and Australia
    India’s insatiable appetite for cricket has shifted the traditional locus of power.