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Friday, April 3, 2026
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    Latest Stories

    Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center
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    Future of WNBA Draft Eligibility Rules Looms at Final Four
    Not everyone is jumping to usher in a new era of eligibility.
    Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
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    How Golf Apparel Companies Pull Off Unauthorized Masters Merch
    The Masters doesn’t officially partner with most apparel companies.
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    Baseball Is Back: MLB Opening Day Prices Soar
    MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
    Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter
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    How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans
    ESPN has high hopes for two of NFL Network’s biggest stars.

    Featured Stories
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    ‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch
    Inside “the largest team shop for a team that doesn’t exist.” 
    Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    March 28, 2026

    March Madness Coaches Debate ‘Blueblood’ in NIL Era
    The term’s meaning was up for debate at men’s March Madness.
    Maxime Vachier Lagrave
    March 25, 2026

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    Beau Brune/LSU
    March 22, 2026

    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”