• Loading stock data...
Thursday, February 19, 2026

Tennis’ Top Stars Cash In Mostly Off the Court

  • The biggest stars in tennis make the large majority of their money through sponsorships, investments, and other off-court activity.
  • Roger Federer made $90 million in the last year off-court and $600,000 in tournament winnings.
Geoff Burke-USA TODAY Sports/Design: Alex Brooks

Collectively, Roger Federer, Naomi Osaka, and Serena Williams have earned $192.5 million over the last year — yet, only a small fraction of their income has come from playing tennis.

According to Forbes, tennis’ top six earners since the start of the 2020 U.S. Open  brought in $283.5 million, only $20.5 million (7.2%) of which was made on the court.

  • Roger Federer topped the list with $90.6 million in earnings — $90 million from off-court activities. He invested $54 million in the shoe company On, which may IPO later this year. 
  • Naomi Osaka ($60.1 million) and Serena Williams ($41.8 million) were the second- and third-highest earners. Of the $101.9 million they earned, only $6.9 million came from tournament winnings.
  • Kei Nishikori, Japan’s top-ranked player, benefitted from the Tokyo Olympics this year, earning $25 million in sponsorships on top of $1 million in tournament winnings.

The sport is top-heavy when it comes to earnings: Only seven players made over $10 million in the last 12 months. The 10th-highest earner, top-ranked women’s player Ashleigh Barty, earned $5.8 million in total.

The U.S. Open, which began on Monday, has a record prize pool of $57.5 million. That sum will be more evenly distributed than in previous years, with each singles’ winner pocketing $2.5 million — a 35% drop from 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aryna Sabalenka

Tennis’s Brutal Schedule Comes to a Head in Dubai As Dozens Drop..

Some stars appear to have found a loophole in WTA rules.

Coco Gauff Is Latest U.S. Star Athlete to Speak Out on Politics

Gauff is the highest-ranked U.S. women’s tennis player.
Tennis legend Serena Williams, seen here waving to the crowd after losing the final match of her career to Ajla Tomljanovic 2022 U.S. Open tennis, has suffered two pulmonary embolisms — the first in 2011 and the second in 2017 after the birth of her first child. She was able to return to competition both times but has also said that she needs to be vigilant for the rest of her life when it comes to early detection of blood clots.

Serena Williams Eligible to Make Pro Tennis Return This Month

Williams originally stepped away from tennis in 2022.
Feb 01, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain and Novak Djokovic of Serbia during the trophy presentation after the final of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.

Alcaraz–Djokovic Is Most-Watched Australian Open Final Since 2017

The 2017 men’s singles final drew 1.1 million viewers.

Featured Today

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
Feb 17, 2026; Pacific Palisades, CA, USA; Genesis Invitational tournament host Tiger Woods speaks to the media during a press conference at Riviera Country Club.

PGA Tour Schedule Changes May Take Multiple Years to Roll Out

A new schedule could include fewer events and new major markets.
February 16, 2026

Breanna Stewart Signs Turkey Deal With WNBA in Limbo

The WNBA season is scheduled to start May 8.
Feb 15, 2026; Inglewood, California, USA; Team USA Stripes forward Jaylen Brown (7) of the Boston Celtics shoots against Team USA Stars in game two during the 75th NBA All Star Game at Intuit Dome.
February 17, 2026

Jaylen Brown Calls Foul After Beverly Hills Police Shut Down Event

Brown was in Los Angeles for the 2026 All-Star Weekend.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 15, 2026

De’Aaron Fox Still With Under Armour Despite Curry Brand Divorce 

Fox signed with Curry Brand in 2023 after being with Nike. 
February 14, 2026

Casey Wasserman Selling Agency Amid Epstein Uproar

Wasserman exchanged deeply personal emails with Ghislaine Maxwell in 2003.
Jan 28, 2026; Houston, Texas, USA; Houston Rockets forward Kevin Durant (7) shoots the ball as San Antonio Spurs forward Victor Wembanyama (1) defends during the first quarter at Toyota Center.
February 13, 2026

Critics Have Called NBA All-Star Game ‘Irredeemable.’ Can Wemby, Others Revive It?

Victor Wembayanama and Jamal Murray both said they will play hard.
Nov 29, 2025; Inglewood, California, USA; Los Angeles Clippers guard Chris Paul (3) brings the ball up court during the first quarter against the Dallas Mavericks at Intuit Dome.
February 13, 2026

Chris Paul Announces Sudden Retirement After Clippers Trade

Paul is fifth all time in NBA career earnings.