• Loading stock data...
Wednesday, January 21, 2026

Tennis’ Top Stars Cash In Mostly Off the Court

  • The biggest stars in tennis make the large majority of their money through sponsorships, investments, and other off-court activity.
  • Roger Federer made $90 million in the last year off-court and $600,000 in tournament winnings.
Geoff Burke-USA TODAY Sports/Design: Alex Brooks

Collectively, Roger Federer, Naomi Osaka, and Serena Williams have earned $192.5 million over the last year — yet, only a small fraction of their income has come from playing tennis.

According to Forbes, tennis’ top six earners since the start of the 2020 U.S. Open  brought in $283.5 million, only $20.5 million (7.2%) of which was made on the court.

  • Roger Federer topped the list with $90.6 million in earnings — $90 million from off-court activities. He invested $54 million in the shoe company On, which may IPO later this year. 
  • Naomi Osaka ($60.1 million) and Serena Williams ($41.8 million) were the second- and third-highest earners. Of the $101.9 million they earned, only $6.9 million came from tournament winnings.
  • Kei Nishikori, Japan’s top-ranked player, benefitted from the Tokyo Olympics this year, earning $25 million in sponsorships on top of $1 million in tournament winnings.

The sport is top-heavy when it comes to earnings: Only seven players made over $10 million in the last 12 months. The 10th-highest earner, top-ranked women’s player Ashleigh Barty, earned $5.8 million in total.

The U.S. Open, which began on Monday, has a record prize pool of $57.5 million. That sum will be more evenly distributed than in previous years, with each singles’ winner pocketing $2.5 million — a 35% drop from 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Drew Brees and Tennis Channel Founder Launch New Racket Sport

Typti, a cross between tennis and pickleball, has big celebrity backing.
Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential showdown between the two stars could provide a viewership bounce.
Jan 25, 2012; Melbourne, AUSTRALIA; A general view of Rod Laver Arena during the match between Novak Djokovic (SRB) and David Ferrer (ESP) on day ten of the 2012 Australian Open at Melbourne Park.

Australian Open’s Rising Popularity Also Brings Growing Pains

As attendance soars at the tennis major, so have fan complaints.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Steph Curry
January 21, 2026

Steph Curry Wears On Shoes to Warm-Ups as Sneaker Free Agency Continues

Curry has been wearing different brands, including Nike and Adidas.
Oct 1, 2025; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) reacts after flying out during the third inning against the Boston Red Sox during game two of the Wildcard round for the 2025 MLB playoffs at Yankee Stadium.
January 21, 2026

Bellinger Signs $162.5 Million Agreement to Stay With Yankees

The veteran is returning to the Bronx after extended negotiations
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
exclusive
January 21, 2026

Breanna Stewart on Endless CBA Talks: ‘Just Starting’ to See End of..

Stewart is a WNBPA vice president.
January 16, 2026

Mets Finally Land Big Free Agent After Several Near-Misses

Bo Bichette agreed to a three-year, $126 million contract. 
January 15, 2026

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.
Bryson DeChambeau
January 14, 2026

Bryson DeChambeau: Doing Only Majors and YouTube ‘Incredibly Viable’

DeChambeau says choosing YouTube over LIV or PGA Tour is “incredibly viable.”