Friday, April 10, 2026

Tennis’ Top Stars Cash In Mostly Off the Court

  • The biggest stars in tennis make the large majority of their money through sponsorships, investments, and other off-court activity.
  • Roger Federer made $90 million in the last year off-court and $600,000 in tournament winnings.
Geoff Burke-USA TODAY Sports/Design: Alex Brooks

Collectively, Roger Federer, Naomi Osaka, and Serena Williams have earned $192.5 million over the last year — yet, only a small fraction of their income has come from playing tennis.

According to Forbes, tennis’ top six earners since the start of the 2020 U.S. Open  brought in $283.5 million, only $20.5 million (7.2%) of which was made on the court.

  • Roger Federer topped the list with $90.6 million in earnings — $90 million from off-court activities. He invested $54 million in the shoe company On, which may IPO later this year. 
  • Naomi Osaka ($60.1 million) and Serena Williams ($41.8 million) were the second- and third-highest earners. Of the $101.9 million they earned, only $6.9 million came from tournament winnings.
  • Kei Nishikori, Japan’s top-ranked player, benefitted from the Tokyo Olympics this year, earning $25 million in sponsorships on top of $1 million in tournament winnings.

The sport is top-heavy when it comes to earnings: Only seven players made over $10 million in the last 12 months. The 10th-highest earner, top-ranked women’s player Ashleigh Barty, earned $5.8 million in total.

The U.S. Open, which began on Monday, has a record prize pool of $57.5 million. That sum will be more evenly distributed than in previous years, with each singles’ winner pocketing $2.5 million — a 35% drop from 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ben Shelton keeps his eyes on the ball during his second-round match against Reilly Opelka at the BNP Paribas Open in Indian Wells, Calif., Friday, March 6, 2026.

College Tennis In NIL ‘Crisis’: Incoming USTA CEO Craig Tiley

Multiple universities have dropped their Division I programs in recent years.
Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.

Pegula, WTA Stars Eye Live Podcast Shows at Tournaments

The show hosted by Jessica Pegula and Madison Keys is growing.

Charleston Open Director: Equal Prize Money Made Business Sense

The gender pay parity comes years ahead of schedule.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
exclusive

Sky, Sparks Close to Ariel Atkins–Rickea Jackson Trade

Atkins can sign a deal with the Sparks worth $1.19 million.
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods reacts to his putt on the 16th green during the final round of the Masters Tournament.
April 7, 2026

Masters Stars Feel Unprecedented Absence of Tiger and Phil

This is the first Masters since 1994 without both Woods and Mickelson.
Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Austin Reaves (15) walks on to the court before the game between the Dallas Mavericks and the Los Angeles Lakers during the first quarter at the American Airlines Center
April 8, 2026

Mavericks Tell Lakers ‘No Error’ in Austin Reaves MRI

The Lakers coach accused Dallas’s medical staff of scanning “the wrong area.”
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 7, 2026

Can the Dream Capitalize on Angel Reese’s Popularity?

Reese’s trade from Chicago to Atlanta is making an impact.
April 6, 2026

Patrick Reed: Golf Apparel Free Agency ‘Been Fun’ After LIV Exit

The 2018 Masters champion is starting to sign new deals.
April 6, 2026

Chicago Sky Pivot Yet Again by Shipping Away Angel Reese

The Dream are giving up two first-round picks for Reese.
April 4, 2026

WNBA Free Agency Is Shaping Up to Be Shockingly Quiet

Some sources believe top players will sign one-year deals.