• Loading stock data...
Monday, February 26, 2024
Rates for the 2024 Best Venues Award increase this Sunday at 11:59 p.m. ET

TD Garden’s Renovations Will Cater to ‘Sports Viewing for a New Generation’

TD Garden - Sports - Boston

Fans of the Boston Celtics and Boston Bruins often make the pilgrimage to TD Garden to see their teams in action. Between the Celtics’ 17 NBA titles and the Bruins’ six Stanley Cup wins, the 23-year-old venue is home to more championship banners than any other arena in the nation.

In an effort to embrace the history behind those championships and as improve the overall fan experience, TD Garden recently announced a host of new additions to the arena that will be implemented over the next two years.

This season, fans will get to see the first phases of the $100 million expansion. The first few additions have made getting to and entering the stadium easier for fans. This includes a new main entryway through The Hub on Boston’s Causeway Street. Fans commuting to the game on the rail can access the North Station easily from this entrance.

TD Garden’s North Station Garage has also been expanded with 500 new parking spots and two new elevators. There are also plans to open a new underground pedestrian tunnel in December connecting the arena with the North Station MBTA subway stop as well as the North Station Commuter Rail.

The first phase of renovations has been particularly heavy on making the arena more accessible. TD Garden President Amy Latimer said these renovations have been a long time coming.

“When the old Boston Garden came down in 1997, there was an idea to develop that front parcel and to have a front door,” Latimer stated. “Unfortunately, we haven’t had a front door up until now. So that’s been a big piece of just getting the fans in and giving them a different path from the commuter. The good news about waiting is that we got to put in these new elevators along with destination dispatch. When you scan your ticket, it tells you which elevator to use to reach your seat. So, those are a combination of things that we needed. We’re a 23-year-old building, so our thinking has been ‘how do we improve and keep building for the future?’”

READ MORE: Why Delta Private Jets Signed With MSG as a Suites Partner

Also included in the renovations are the additions of new restrooms and more food and beverage stands. Latimer mentioned this was done in an attempt to reduce lines and allow fans to see more of the game.

“We’ve spent the past couple of years trying to figure out what the gaps are and what we were missing. What we found was we need to try and reduce lines so that people can get back to their seats.”

Beginning next NBA/NHL season, fans will also get to see a host of new hospitality additions as well. On top of additional restrooms and more concessions offerings, fans will have the opportunity to watch the game from Rafters — a membership-based party deck located high above the show floor — and the new Back Row Bar, located behind the last-row balcony seats.

Fans will also be able to purchase seats directly below the area of the arena where the championship banners themselves hang. Fans with club-level seats will also have access to the 1928 Club, a bar meant to resemble an old Boston speakeasy that also pays homage to the early days of the Celtics and the Bruins. New suite offerings are also part of the incoming additions.

[mc4wp_form id=”8260″]

Perhaps the most intriguing addition to TD Garden’s offerings is the Boston Garden Society, which is a membership of sorts that allows fans access to exclusive food and beverage areas within the arena as well as other customizable entertainment and hospitality options. The Boston Garden Society was an offering that the arena introduced to fans way back when it first opened — and with the new renovations, it seemed like the perfect time to bring it back.

“When the building opened in 1995, like I felt like we were leaders in sort of that premium seating space,” Latimer recalled. “We felt like we had the opportunity to reintroduce the Boston Garden Society as Boston’s ‘oldest newest’ sports and social club.

“It’s just more in tune with what the future is for sports viewing for a new generation. This Boston Garden Society is just a better representation of what we are, what we’ve built, and what we’re doing going forward.“

Copy Link
Link Copied
Link Copied

What to Read

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
Michigan defensive lineman Kenneth Grant celebrates a sack on Washington quarterback Michael Penix Jr. in the second quarter during the College Football Playoff national championship game against Washington at NRG Stadium in Houston, Texas on Monday, Jan. 8, 2024.

Pay-for-Play Is Here: Federal Judge Says NCAA Cannot Enforce Any NIL Rules

The ruling effectively allows pay-for-play to go forward uninhibited.

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
podcast thumbnail mobile
Front Office Sports Today

The Shady Business of Fake Sports News


Featured Today

NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Portland, OR
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.