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Texas

Quinn Ewers Signs NIL Deal With Athletic Brewing Co. 

The Texas quarterback has two other high-profile brand partnerships with Dr Pepper and Hulu.
August 30, 2024

How an SEC Showdown in Texas Could Boost F1’s U.S. Viewership

ESPN is averaging 1.19 million viewers per race this season.
August 18, 2024

Women’s March Madness Viewership Surges. Bigger Numbers Ahead?

Iowa–West Virginia drew 4.9 million viewers in the second round.
March 29, 2024

Texas Reports Record NCAA Revenue, With More to Come

Texas generated $271 million in operating during the 2023 fiscal year.
January 19, 2024