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    Cunningham Controversy Sends XX-XY T-Shirt Sales Surging
    Former Levi’s CMO says her brand has seen a huge boost.
    August 10, 2026
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    Under Armour Did Not Renew WNBA Shoe Deal
    Last year, Courtney Williams wore shoes without Moolah Kicks logos.
    June 11, 2026
    Jun 5, 2026; San Antonio, Texas, USA; The New York Knicks fans celebrate after the Knicks defeat the San Antonio Spurs in game two of the 2026 NBA Finals at Frost Bank Center.
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    Knicks Merch Sellers Struggle to Keep Up With Demand
    “The hardest part is not keeping all the good vintage Knicks stuff for myself.”
    June 8, 2026
    FILE PHOTO: Golden State Warriors guard Stephen Curry (30) smiles on the court after defeating the Los Angeles Clippers during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
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    Curry’s Li-Ning Deal Is a Shot at His Own Jordan Brand
    The NBA star signed a reported 10-year, $300 million deal with Li-Ning.
    June 2, 2026