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Athletes
| by
Ben Axelrod
and
Lisa Scherzer
Mbappé Leaves Nike for On As Brand Launches Soccer Division
Thierry Henry joins as the company’s new director of football.
September 18, 2026
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Leagues
| by
Ellyn Briggs
Exclusive
Cunningham Controversy Sends XX-XY T-Shirt Sales Surging
Former Levi’s CMO says her brand has seen a huge boost.
August 10, 2026
Leagues
| by
Colin Salao
Exclusive
Under Armour Did Not Renew WNBA Shoe Deal
Last year, Courtney Williams wore shoes without Moolah Kicks logos.
June 11, 2026
Teams
| by
David Vertsberger
Knicks Merch Sellers Struggle to Keep Up With Demand
“The hardest part is not keeping all the good vintage Knicks stuff for myself.”
June 8, 2026
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