NASCAR

Hooters and 2016 ROY Chase Elliott Agree to Deal

2016 Rookie of the Year Chase Elliott has formed a partnership with Hooters for the next two seasons. Image via racingnews.co CONCORD, North Carolina — Twenty-five years after winning a championship in […]

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NASCAR Implements Major Changes for 2017

Denny Hamlin beats Martin Truex to the line in the 2016 Daytona 500. Photo via The New York Times Questions remain, but NASCAR fans now know one thing: the sanctioning body […]

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2017 Team Previews: Joe Gibbs Racing and Richard Petty Motorsports

Kyle Busch celebrates his win at Martinsville in April 2016. Photo via Motorracingdigest.com With the 2017 season set to get underway in late February, it’s time to begin season previews. […]

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Three Tiers of Sponsorship: Breaking Down NASCAR’s Sponsor Process

NASCAR is not like any other sport when it comes to looking like a team. In fact, teams with multiple drivers do not have the same color cars, nor do […]

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With No Sponsorship, Abreu Loses Truck Ride

By: Kraig Doremus, @Kraig_Doremus TULSA, Okla. — Twenty-four-year old NASCAR Camping World Truck Series Driver Rico Abreu has announced that he will not return to full-time NASCAR truck series racing due to […]

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NASCAR Roundup: New Naming Rights Deal and New Parts for SHR

NASCAR CEO Brian France and Monster Energy Chief Marketing Officer Mark Hall finalize the sport’s newest deal. Photo via gettyimages.com As the final Sprint sponsored Cup season came to a […]

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Dow Chemical’s Sports Sponsorship: An Unexpected Bond

This article is powered by the SMU Sport Management Program. By: Zach Seybert, @zlseybert When one reads about the Dow Chemical Company, or “Dow”, it is typically not associated with […]

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