Minor League Baseball

OKC Dodgers Generate Significant Leads For Partners With Digital Activations

The Oklahoma City Dodgers are the Triple-A affiliate of the Los Angeles MLB club of the same moniker. While the club has changed names and affiliations a few times, OKC […]

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MiLB Attendance Growth Driven By Outliers, Community Approach

While Major League Baseball experiences a variety of attendance issues, Minor League Baseball finished the year with an increase in attendance.  Both circumstances are more complex than they appear on […]

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Baseball’s Beer Boom: Why Minor League Baseball Embraced Craft Beer

Walk through one of the many beer festivals held across the U.S. and there’s a decent chance a Minor League Baseball hat is making the rounds.  Whether the cap is […]

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Minor League Baseball Teams Partner With StellarAlgo on Ticket Sales Strategy

(StellarAlgo is a proud partner of Front Office Sports) In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April […]

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Increased Focus On Diversity, Theme Nights Instrumental in MiLB Merchandise Sales Growth

With constant external concern over professional baseball’s lack of fan diversity and dry nature, Minor League Baseball has found success celebrating its multiculturalism and its unique theme nights, which is […]

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MiLB’s FIELD Program Aims To Diversify Baseball Leadership

In its fourth year, Minor League Baseball’s FIELD Program welcomes 32 participants to its immersive week of professional development.

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Meet the Rising 25: Paige Hegedus of Minor League Baseball

The University of Arkansas graduate is helping create more paths for female executives in baseball through her role with MiLB.

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Logo Love Episode Three: Design Process

In Episode Three, the Brandiose Studios team discuss how they come up with the look and design for each new Minor League Baseball logo that comes their way.

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Logo Love Episode Two: Evolution of Brand

In episode two, we dive into how the aesthetic and overall brands of Minor League Baseball teams shift and change over time.

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Logo Love Episode One: Logo History

Welcome to the first edition of Logo Love, a series where we dive into the unique world of Minor League Baseball (MiLB) logos and team names. 

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