Marketing

FloSports Ups Internal Content Production to Combat Lack of Live Games

FloSports found itself in a familiar position to many sports content providers last week – scrambling to find new ways to entertain fans after leagues around the world shut down […]

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NFL Draft Leaves Players and Las Vegas In Tight Spot

Many parties are likely to see a dramatic drop off in expected revenue this year with the NFL’s decision not to hold its draft in Las Vegas this spring. For […]

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Adidas Unscathed by Euro Postponement, Possible Olympics Cancellation

This summer’s European Championships became the latest sporting event to fall victim to the coronavirus on Tuesday. UEFA has officially pushed the international soccer tournament back until next summer, following […]

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FuboTV Pivots To News And Entertainment Amid Live Sports Dearth

What a difference one week has made for FuboTV. As recently as March 9, the multi-channel OTT streaming service was live streaming games from across the NBA, NHL, and several […]

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Brands Pivot On Marketing Efforts Amid Coronavirus Cancellations

A global outbreak of Coronavirus has brought much uncertainty to the sports world, and by association the brands that use marquee events to build a rapport with fans. The consensus […]

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Canucks Utilize Data To Build Fanbase During Vancouver’s Continued Transformation

(StellarAlgo is a proud partner of Front Office Sports) Located in one of Canada’s fastest growing and most diverse cities, the Vancouver Canucks are quickly adapting to their surroundings in […]

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Monday Morning Marketer: SeatGeek’s Ian Borthwick

As younger generations continue to migrate away from traditional media, the influencer world is emerging quickly. Few in sports seem to have it figured out like SeatGeek. Since 2017, the […]

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Shot Callers: Janet Duch, President, New York Guardians

The XFL’s New York Guardians entered their inaugural season with a tough task on their plate. In a market like New York City, it’s difficult for fledgeling professional sports teams […]

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Shot Callers: Maribeth Towers, SVP of Consumer Products, Major League Soccer

Major League Soccer celebrates its 25th anniversary this season with the league’s brand stronger than ever. As a result, MLS will look to roll out a number of consumer products […]

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Houston Cougars Beginning Plans For Fan and Brand Engagement

(Varsity Partners are a proud partner of Front Office Sports) The University of Houston Cougars have been an integral part of the city’s sports culture going back to the days […]

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