Wednesday, October 28, 2026
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    Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
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    Die-Hard Sports Fandom Has Reached the Afterlife
    Will fans pay $6,000 to memorialize their team loyalty?
    October 21, 2026
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    Why Brands Are Betting On Major League Soccer
    Discover why brands are investing in MLS as the league builds on World Cup momentum…
    October 19, 2026
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    WAG Culture Is Coming for College Campuses
    Word of mouth among WAGs is proving lucrative for one makeup artist.
    September 29, 2026
    A Bar of Their Own
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    Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’
    They’re leveling up, but sustainability remains the first consideration.
    September 25, 2026