Marketing

How Minor League Baseball Teams Are Surviving the Season Cancelation

On a normal Saturday evening in July, the outfield at the Richmond Flying Squirrels’ stadium would be occupied by fielders and the stands filled with fans. But because the entire […]

By /
Univision Adopts Meetings Tech to Insert Liga MX Fans Into Stadiums

When Liga MX returns to Univision’s airwaves in the U.S. on July 24, fans will be visible in the stands – at least virtually – via the same digital meeting […]

By /
How The Pandemic Will Shape Sports Fans

(StellarAlgo is a proud partner of Front Office Sports) The COVID-19 pandemic has turned the sports industry on its head and the changes are just getting started. Recent events will […]

By /
Coke Goes Flat

Coca-Cola is struggling without live sports, as sales fell 28% year-over-year last quarter. That largely is due to the fact that half the brand’s sales are from away-from-home venues like […]

By /
MLB Opening Day Arrives With New Virtual and On-Field Advertisements

MLB has explored several make good options for league and team sponsors in recent months, expecting that baseball games in 2020 are likely to be played without fans in attendance. […]

By /
PLL Boosts Social Media Presence During Return To Play With Slate

In a few short days, the Premier Lacrosse League (PLL) will face possibly the most important moment of the league’s young life. From July 25 through August 2, the PLL’s […]

By /
OKCThunder Films Provides Inside Look At NBA Organization

Marc St. Yves has worked for the Oklahoma City Thunder organization dating back to 1979, when the team was still in Seattle. In those 40 years, he has advanced from […]

By /
How P5 Athletic Departments Are Preparing To Engage Fans This Fall

The jury is still out on what the fall will exactly mean for college athletic departments thanks to the evolving circumstances surrounding COVID-19. The possibility of limited amounts of fans, […]

By /
Manning’s Place

Despite not playing in four years, Peyton Manning still brings in the most dollars from marketing and royalties. Manning earned roughly $3.4 million in the year ending on Feb. 29, […]

By /
FIFA, U.S. Soccer Lay Out Next Steps in 2026 World Cup City Selections

FIFA and U.S. Soccer will hold a virtual workshop with prospective host cities for the 2026 World Cup on July 7, as the governing bodies edge closer to finalizing the […]

By /