Tuesday, October 6, 2026
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    Marketing

    Apr 7, 2026; Salt Lake City, Utah, USA; Edmonton Oilers center Connor McDavid (97) warms up before a game against the Utah Mammoth at Delta Center.
    Leagues
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    First at FOS

    NHL ‘Hot for Hockey’ Audio Shorts Campaign Is Done
    The league says it was meant to be a one-week-only campaign.
    October 5, 2026
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    Sports Betting
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    Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’
    Sweeney got equity in the company, and the racy ad went viral.
    September 10, 2026
    Sports Betting
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    Prediction Market Ad Blitz Gets Backlash
    Platforms are trying to capitalize on the start of the NFL season.
    September 9, 2026
    Aug 23, 2025; Atlanta, Georgia, USA; A detailed view of the FedExCup Trophy before the third round of the TOUR Championship golf tournament
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    Good Good Golf Fallout Is Talk of Tour Championship
    Major questions still remain for the brand and its partners.
    August 27, 2026