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Monday, May 20, 2024


Prime Effect: Colorado Athletics Sponsorship Revenue Up 42%

The Coach Prime impact is hitting all areas of the athletic department.
September 28, 2023

Learfield Recapitalization Extends Private Equity Presence In College Sports

Deal advances private equity’s presence in college sports
September 17, 2023

Boise State’s Athlete-Friendly Approach to Trading Cards

Players will be paid for their NILs on cards regardless of sales.
October 5, 2022

Learfield, U.S. Integrity Form College Sports Betting Watchdog

As the sports betting industry’s foothold in college sports continues to grow, so do concerns…
January 11, 2022