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Learfield
College Athletics
| by
David Rumsey
Prime Effect: Colorado Athletics Sponsorship Revenue Up 42%
The Coach Prime impact is hitting all areas of the athletic department.
September 28, 2023
Read now
College Athletics
| by
Eric Fisher
Learfield Recapitalization Extends Private Equity Presence In College Sports
Deal advances private equity’s presence in college sports
September 17, 2023
College Athletics
| by
Amanda Christovich
Boise State’s Athlete-Friendly Approach to Trading Cards
Players will be paid for their NILs on cards regardless of sales.
October 5, 2022
College Athletics
| by
Amanda Christovich
Learfield, U.S. Integrity Form College Sports Betting Watchdog
As the sports betting industry’s foothold in college sports continues to grow, so do concerns…
January 11, 2022
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