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    Learfield CEO on $40M Football Rosters, Jersey Patch Boom and Changes in NCAA Landscape

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    September 18, 2026 • 01:39 pm
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    Cole Gahagan joins Amanda Christovich of Front Office Sports to discuss:

    • Whether top programs really spend $40 to $50 million on rosters
    • Being deemed an associated entity under the House settlement
    • Selling over 40 jersey patch deals in just seven months
    • Why college sports is flawed but not broken

    Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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