Innovation

RCD Espanyol’s Youth Academy Becomes a Model for US Soccer

With half of its players coming through its youth academy, RCD Espanyol is a model for American development academies.

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TeamSnap Unveils a New, Instantaneous Video Platform to Its Youth Sports App

The TeamSnap App approaches the fall season with unique new video capabilities and the chance for users to buy shirts in the app.

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Inside AEG’s Four Consecutive Years of Record Revenue Results

The company has been able to capitalize on its industry-leading portfolio of properties to see steady growth.

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Georgia Reimagines Concourse Experience at Sanford Stadium

The athletic department at Georgia wanted to give fans an engaging history lesson.

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Why the University of Georgia Wants to Know If Its Fans Are Happy

Georgia’s athletic department is turning to HappyorNot, a technology that has been used in various places, like airports, gas stations, and only one other stadium, Levi’s Stadium, to find out more about its fans.

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Hurdl Clearing Its Own Path in Crowded Sports Marketing Space

Thanks to the direct-to-consumer marketing startup Hurdl, the fan-team relationship just became even closer. 

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Mazda Uses Racing to Better Tell Brand Story

The manufacturer’s relationship with IMSA isn’t just about awareness, it’s about being able to put together a 360-degree marketing campaign that helps increase purchase consideration.

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NBA and ESPN View the Summer League as a ‘Content Incubator’

The effort made during the Summer League provides another example of how the NBA has stayed ahead of the curve.

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The Minor League Baseball of the Future

Five years from now, David Wright, CMO of Minor League Baseball, sees an organization that is setting trends and leading in different spaces.

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Inside the Future of Ripken Amateur Baseball

In the latest episode of Shot Callers, we check in with John Bramlette, EVP of Ripken Amateur Baseball, to see how the organization has stayed at the forefront of the multi-billion dollar youth sports industry.

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