Innovation

Chicago Blackhawks Partner with Business Operations ‘Incubator’ to Provide Development Opportunities for Employees

The hockey MBA program focuses on professional development and seeks more NHL partnerships to help boost the economic results of professional organizations.

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Why a Minor League Baseball Team Bought a Collegiate Summer League Team

An investment group led by the West Michigan Whitecaps, the Detroit Tigers’ Single-A affiliate, made a purchase — and it came with a twist.

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How the Golden Knights Landed Their Sportsbook Partnership With William Hill

Located in the gambling capital of the U.S., the NHL’s Vegas Golden Knights executives worked quickly with big opportunities in mind.

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Philadelphia Union Take Customization Up a Notch With Latest Partnership

The partnership between the club and KicksUSA showcases how fruitful creative collaborations can be.

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CBS Sports Turns to Voice to Help Fantasy Football Players

The team at CBS Sports saw an opportunity to provide its fantasy players with a new way to get information about their team.

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As Women’s Soccer Grows, the NWSL Aims to Be the Sport’s Global Leader

Heading into next summer’s Women’s World Cup, the National Women’s Soccer League aims to maintain its position as a leader in the game.

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Philadelphia 76ers Partner With Temple University in Global Initiative

Ahead of the NBA China Games 2018, the 76ers have announced a collaboration with Temple University in an effort to expand the organizations’ footprints in China.

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University of Florida Looks to Drive Engagement With On-Court Projection

As it becomes harder to get fans to events, college athletic programs are turning to unique fan experience options.

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National Lacrosse League Points to MLS as Benchmark for What League Could Become

Executives at the top of the organization feel as if they have what the MLS had only a few short years ago.

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Arizona Coyotes Go Local As Season Begins

The team believes that taking a hyper-local approach to marketing and partnerships will drive positive numbers across the board.

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