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    Features

    Cubs behind the scenes
    Media
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    Hollywood and TikTok: Sports Media’s New ‘Blueprint’
    Teams and leagues are pouring money into the quest for fans.
    October 6, 2026
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    Retail
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    How the Baseball Cap Became a ‘Behemoth’
    The hat has become essential for athletes, fans, and the sports-agnostic.
    October 2, 2026
    Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
    Leagues
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    Japanese Baseball Is Fighting Back Against MLB Talent Drain
    Nippon Professional Baseball is reimagining how to be a global juggernaut.
    September 28, 2026
    Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
    Politics
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    Trump’s Year of Sports Gets Busier With CFB, Presidents Cup
    The impact of Trump’s attendance varies across each sporting event.
    September 25, 2026