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Thursday, December 4, 2025
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    Dallas Cowboys

    Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys tight end Jake Ferguson (87) and Dallas Cowboys wide receiver CeeDee Lamb (88) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.
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    Thanksgiving Ratings Show No Ceiling for NFL and Networks
    Huge viewership jumps have reset expectations of what’s possible.
    December 3, 2025
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    Leagues
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    Why NFL Believes Christmas Can Rival Thanksgiving Day
    “We’re seeing what the ceiling is with Thanksgiving.”
    November 26, 2025
    Nov 23, 2025; Durham, North Carolina, USA; Duke Blue Devils forward Nikolas Khamenia (14) lays the ball up in front of Howard Bison guard Bryce Harris (34) during the second half at Cameron Indoor Stadium.
    College Sports
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    Post-NFL College Hoops Is New Thanksgiving Trend for CBS and Fox
    Two big basketball games will air after football action on Thursday.
    November 25, 2025
    Nov 21, 2021; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) scores against the Dallas Cowboys during the first half at GEHA Field at Arrowhead Stadium.
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    Chiefs vs. Cowboys Could Draw Record 50M-Plus Viewers
    One exec describes Thanksgiving showdown as a “perfect storm” for TV ratings.
    November 25, 2025