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NWSL Teams Soar in Social Media Engagement

With a big announcement early in the week confirming its name, badge and the addition of a slew of high-profile investors to its ownership group, Angel City FC racked up a whopping 10.28% audience growth rate.

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ESPN Stories Continues Network’s Embrace Of Short-Form Content

ESPN Stories is considered the network’s most significant content-driven innovation since it launched ESPN+ in April 2018.

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Mic’d Up Players Become Focal Point Of NFL’s Reels Presence

This season, the NFL has chosen to recognize its players’ larger-than-life personas through Reels, Instagram’s short-form feature.

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Sports Brands Dive Deeper Into TikTok Rival Reels

Since the U.S. launch of Instagram’s Reels on Aug. 5, sports organizations are quickly adopting the short-form video feature and TikTok rival.

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Female Athletes, Gamers Bring WWE To New Heights On YouTube

If asked what sports brands have the most global followers on YouTube, leagues like the Premier League, Major League Baseball, or the NBA might come to mind. With subscriber counts […]

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Webinar: How Does TikTok Fit Into Your Social Measurement Strategy?

(Conviva is a proud partner of Front Office Sports) TikTok is quickly becoming a must-have social network for brands. More than 75% of the sports teams in the NFL, NBA, […]

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It’s Time to Take TikTok Measurement Seriously

(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every […]

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Growing an Audience on Emerging Social Platforms: TikTok and Beyond

(Conviva is a proud partner of Front Office Sports) Everyone is buzzing about TikTok. The sports industry, in particular, has started to grow an impressive following with various leagues, teams, […]

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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after […]

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NHL Slides Back Onto TikTok, With Teams Following Suit

From leagues of all sizes to sports media brands to even mascots, sports properties are finding value of being on the social media platform TikTok. One other notable sports entity […]

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