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Brand Strategy

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Fitness Industry Pushed Into Changes as Companies of All Sizes Scramble

Without open doors to welcome customers, gyms, training centers, boutique studios and brands within the…
March 30, 2020

Five Questions: Relevent Sports SVP of Global Brand And Content Robert Rodriguez

Photo Credit: Denny Medley-USA TODAY Sports As Relevent Sports Group has built out its soccer…
October 25, 2019

New Year, New You: 3 Ways to Jumpstart Your Personal Brand in..

With one week of 2019 in the books, it’s time to up your game and…
January 7, 2019

Godolphin Sets the Standard for Marketing in Horse Racing

Godolphin, the world’s largest horse racing stable, owns the “team” brand mentality and values its investment…
October 18, 2018