• Loading stock data...
Monday, December 2, 2024

New Year, New You: 3 Ways to Jumpstart Your Personal Brand in 2019

jumpstart-personal-brand-2019

Photo credit: Unsplash

In the age of digital media, your personal brand could be the difference between “Who are you?” and “We’re glad you’re here” in your career. With approximately two billion social media users, the speed and scale at which information is being shared is growing exponentially each day.

Why should you care? In today’s world, perception is reality. The story you’re telling online can open or close doors before you even know they are there. In fact, 91 percent of executives use Linkedin as a source of content. With that in mind, it’s time to up your game and take your career to the next level. New year, new professional you.

Here are three easy ways to bust out of the gate with purpose in 2019 and jumpstart your personal brand.

Audit Your Current Brand

Before moving forward, you have to look back and evaluate where you are. Run a quick Google search on yourself and see what you find. Set up a Google alert for your name (www.google.com/alerts) to be notified when your name is being circulated.

READ MORE: Informational Interviews Can Be Crucial to Your Career Development

From an objective point of view, identify which consistent themes appear along with your name — that is your current brand identity. Don’t have a large social footprint? Start small by making sure you have an up-to-date professional headshot and list your most recent work experience on LinkedIn.

“Every decision that you make should revolve around your brand identity,” said Zach Swartz, director of creative media and post-production for Ohio State football.

Creating a “personal mission statement” or “brand positioning statement” are great ways to start identifying the who, what, and why of your personal brand.

Document Experiences and Updates

Have you just landed a new role or completed a professional certification? Make sure to share it with your network.

Facebook has said the Stories format “will soon replace the newsfeed as we know it.” Meanwhile, LinkedIn’s monthly active user base has eclipsed well over 260 million. Of those using the platform monthly, up to 40 percent are accessing it on a daily basis — and 40 million professionals are in high-level, decision-making positions.

[mc4wp_form id=”8260″]

Focus on delivering a concentrated message to those massive audiences that reflects what you want to be known for by distributing it on a platform that best suits your strengths. Do you like short bursts of information? Try Twitter. Looking for long-form blog posts and articles? Try Linkedin. Or maybe you feel more comfortable speaking than writing? Start a podcast. Research shows that 26 percent of people in the United States now listen to podcasts monthly, and the average listener tunes in to seven different podcasts each week.

Regardless of the medium, a concentrated and consistent message will allow your voice to stand out from the crowd. The best brands are known for that one thing.  

Have Authentic Interactions

“Authenticity doesn’t mean sharing everything about yourself, to everyone, all of the time,” said Justin Bariso, author of the book “EQ, Applied: The Real-World Guide to Emotional Intelligence.”

READ MORE: How to Master the First Month of a New Job in Sports Business

“It does mean saying what you mean, meaning what you say, and sticking to your values and principles above all else.”

After all, you have no “brand” without a network of people who recognize it. So, make sure you take the time and effort necessary to invest in your network through meaningful conversation. Replying to comments and interacting in Twitter chats can go a long way.

Social media has the ability for you to create an incredible platform, but it’s up to you to take advantage of the opportunity. Make sure to capitalize in 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
Bluesky and Twitter

Why Bluesky Is Not a Serious Threat to Sports Twitter

Bluesky recently hit 23 million total users. That doesn’t touch X/Twitter.
podcast thumbnail mobile
Front Office Sports Today

Happy Thanksgiving From FOS Today

0:00

Featured Today

Can an Elite Women’s Soccer School Survive the New College Sports Moneyball?

Santa Clara faces an uphill battle in the new college sports landscape.
Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:
November 22, 2024

The Washington Spirit’s Business Makeover Carried Them to the Finals

The team’s return to the NWSL championship looks a lot different from 2021.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 21, 2024

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.