• Loading stock data...
Thursday, June 13, 2024

New Year, New You: 3 Ways to Jumpstart Your Personal Brand in 2019

jumpstart-personal-brand-2019

Photo credit: Unsplash

In the age of digital media, your personal brand could be the difference between “Who are you?” and “We’re glad you’re here” in your career. With approximately two billion social media users, the speed and scale at which information is being shared is growing exponentially each day.

Why should you care? In today’s world, perception is reality. The story you’re telling online can open or close doors before you even know they are there. In fact, 91 percent of executives use Linkedin as a source of content. With that in mind, it’s time to up your game and take your career to the next level. New year, new professional you.

Here are three easy ways to bust out of the gate with purpose in 2019 and jumpstart your personal brand.

Audit Your Current Brand

Before moving forward, you have to look back and evaluate where you are. Run a quick Google search on yourself and see what you find. Set up a Google alert for your name (www.google.com/alerts) to be notified when your name is being circulated.

READ MORE: Informational Interviews Can Be Crucial to Your Career Development

From an objective point of view, identify which consistent themes appear along with your name — that is your current brand identity. Don’t have a large social footprint? Start small by making sure you have an up-to-date professional headshot and list your most recent work experience on LinkedIn.

“Every decision that you make should revolve around your brand identity,” said Zach Swartz, director of creative media and post-production for Ohio State football.

Creating a “personal mission statement” or “brand positioning statement” are great ways to start identifying the who, what, and why of your personal brand.

Document Experiences and Updates

Have you just landed a new role or completed a professional certification? Make sure to share it with your network.

Facebook has said the Stories format “will soon replace the newsfeed as we know it.” Meanwhile, LinkedIn’s monthly active user base has eclipsed well over 260 million. Of those using the platform monthly, up to 40 percent are accessing it on a daily basis — and 40 million professionals are in high-level, decision-making positions.

[mc4wp_form id=”8260″]

Focus on delivering a concentrated message to those massive audiences that reflects what you want to be known for by distributing it on a platform that best suits your strengths. Do you like short bursts of information? Try Twitter. Looking for long-form blog posts and articles? Try Linkedin. Or maybe you feel more comfortable speaking than writing? Start a podcast. Research shows that 26 percent of people in the United States now listen to podcasts monthly, and the average listener tunes in to seven different podcasts each week.

Regardless of the medium, a concentrated and consistent message will allow your voice to stand out from the crowd. The best brands are known for that one thing.  

Have Authentic Interactions

“Authenticity doesn’t mean sharing everything about yourself, to everyone, all of the time,” said Justin Bariso, author of the book “EQ, Applied: The Real-World Guide to Emotional Intelligence.”

READ MORE: How to Master the First Month of a New Job in Sports Business

“It does mean saying what you mean, meaning what you say, and sticking to your values and principles above all else.”

After all, you have no “brand” without a network of people who recognize it. So, make sure you take the time and effort necessary to invest in your network through meaningful conversation. Replying to comments and interacting in Twitter chats can go a long way.

Social media has the ability for you to create an incredible platform, but it’s up to you to take advantage of the opportunity. Make sure to capitalize in 2019. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.
Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets

0:00

Featured Today

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Pac-12
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
May 26, 2024

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg
May 25, 2024

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.