• Loading stock data...
Thursday, January 8, 2026

Survey Reveals Transformative Changes Ahead for College Football

  • The NCAA is headed for massive change according to a survey of players, coaches, and staff.
  • Direct player compensation is seen as inevitable by many.
Alabama-receiver-running-past-Georgia-defender
Brett Davis-USA TODAY Sports

The college sports landscape has been completely upended in the last two years — and those in the industry predict much more upheaval to come.

Player compensation is expected to reshape the conference landscape.

  • 54% of more than 200 coaches, players, and administrators surveyed by ESPN said that college athletes would be compensated directly within the next five years, with 82% saying it would happen within 10 years. 
  • 98% said that further conference realignment is on the way.
  • Close to 60% said that college football should break from the NCAA and form its own system of oversight.

“[The NCAA] decided 20 years ago to fight at all costs compensation for athletes under any circumstances,” said attorney Michael Caspino of Forward Counsel last week. “They lost. Now we’re in havoc.”

College football, according to 58% of respondents, is headed toward a world in which conferences are split into ones that pay their players and ones that don’t.

Wealth Transfer

While NCAA rules prohibit paying players and using NIL as a recruiting inducement, nearly 80% of respondents said that NIL payments are being used for exactly that. Most also said that the transfer portal has essentially become a free-agency system.

Respondents were split on whether the current transfer system presents serious issues, but around 70% said that players should be able to transfer once without penalty within a specified time period.

Editor’s note: For more on this story, click here.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.
Aug 31, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen DeBoer talks with ESPN’s Taylor McGregor for a post-game interview after the fourth quarter at Bryant-Denny Stadium.

Netflix Eyeing Rising Star Taylor McGregor

The versatile reporter covers college football, MLB, and UFL for ESPN.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Dec 13, 2025; Inglewood, CA, USA; Washington Huskies quarterback Demond Williams Jr. (2) is forced out of bounds by Boise State Broncos defensive back Jeremiah Earby (6) after a catching a pass in the second half of the LA Bowl at SoFi Stadium.

Washington Considers Suing Former QB Demond Williams

Washington wants to hold Williams accountable for certain buyout provisions.
Dec 31, 2025; Arlington, TX, USA; Miami Hurricanes offensive lineman Jaden Wilkerson (71) walks off the field after the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium.
January 7, 2026

ACC Only Power Conference Giving CFP Teams 100% of Payout

Big Ten, Big 12 share distributions equally; SEC has a hybrid model.
January 7, 2026

CFP Coaches Thriving—and Cashing In—As Nick Saban Disciples

Head coaches of the four remaining CFP teams had stints under Nick Saban.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
exclusive
January 7, 2026

Mark Cuban Increases His Indiana Football Spending for Transfer Portal

Cuban graduated from Indiana in 1981. 
Sep 13, 2025; Ann Arbor, Michigan, USA; Michigan Wolverines quarterback Bryce Underwood (19) passes in the first half against the Central Michigan Chippewas at Michigan Stadium.
January 6, 2026

Bryce Underwood to Stay at Michigan for Sophomore Season

Underwood led the Wolverines to 9–4 as a true freshman.
Nov 1, 2025; Salt Lake City, Utah, USA; Cincinnati Bearcats quarterback Brendan Sorsby (2) warms up before the game against the Utah Utes at Rice-Eccles Stadium.
January 5, 2026

Million-Dollar QBs Dominate College Football’s Transfer Portal Window

A single transfer portal window is running Jan. 2–16.
Charlie Weis Jr
January 5, 2026

Charlie Weis Jr. Could Leave LSU for NFL With No Buyout

Weis won’t owe LSU a buyout if he lands certain NFL roles.