Tuesday, July 21, 2026

Superteam Matchup Driving Record WNBA Finals Ticket Sales

  • The 2023 Finals features the Liberty and the Aces, this season’s two highest-selling teams.
  • Game 3 of this year’s Finals is outselling any single WNBA game ever — playoffs or regular season — on ticket reseller StubHub.
The Las Vegas Aces and New York Liberty tip-off at Michelob Ultra Arena during the 2023 Commissioner's Cup Final.
Candice Ward-USA TODAY Sports

With two superteams contesting for the title, the 2023 WNBA Finals between the Las Vegas Aces and New York Liberty is one of the hottest tickets in league history.

Game 3 at Barclays Center is outselling any single WNBA game ever — playoffs or regular season — on ticket reseller StubHub, according to data provided to Front Office Sports as of Friday.

The first WNBA Finals game in Barclays Center’s history is generating similar interest on the secondary marketplace: Vivid Seats reports its average sold price for the contest is $202 — the highest since 2015 — and TicketIQ is seeing average list prices of $242 and $294 for Games 3 and 4, respectively.

TicketIQ attributes the high demand to a championship-starved New York market, as does StubHub: “Fans are rallying around New York City’s most exciting team in hopes of the franchise’s first title,” company spokesperson Adam Budelli tells FOS.

Aces fans are just as hungry for a repeat championship: Vivid Seats is tracking it as the sixth-best-selling WNBA Finals game since 2015 ($108).

TicketIQ notes a $268 series average list price in Brooklyn versus $114 in Vegas — a 135% difference. The average ticket sold price on StubHub for Games 3 and 4 is $174 versus $100 for Games 1 and 2.

Overall, TicketIQ says the $178 series average price is 9% higher than last year’s Finals, and StubHub says it is its best-selling WNBA Finals ever, outpacing the 2022 championship by 30%.

“Women’s basketball has experienced remarkable momentum in demand this year, from the Final Four to the WNBA,” says Budelli. “The Liberty and Aces were the two highest-selling teams of the season, and as they prepare to face off, we’re seeing the most sales in StubHub history for the WNBA Finals.”

The Liberty attracted the hottest ticket in the first round of the WNBA Playoffs, with the first game of its series against the Washington Mystics earning a $100 average ticket price.

Aces-Liberty was anticipated as the championship matchup since the beginning of the season following New York’s acquisitions of stars Breanna Stewart, Jonquel Jones, and Courtney Vandersloot.

If it goes to a decisive fifth game, the ticket prices could drive up even more: On Vivid Seats, the Game 5s in 2019 and 2016 were the second- and fourth-priciest Finals tickets since 2015, respectively.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
Apr 26, 2026; Portland, Oregon, USA; Portland Trail Blazers forward Jerami Grant (9) scores a basket during the second half against San Antonio Spurs forward Keldon Johnson (3) during game four of the first round of the 2026 NBA Playoffs at Moda Center.

Blazers and City Increasingly at Odds Over Arena Funding

The arena funding debate has devolved into a three-way fight.

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.
Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 14, 2026 Spain's Pedro Porro celebrates after the match

World Cup Final Get-In Ticket Soars to Around $10,000

Ticket prices spiked in the day before the Spain-Argentina match.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Red Sox Revival Turns MLB Trade Deadline Upside Down

Boston has risen from the AL’s worst record to a playoff position.
July 20, 2026

LIV Golf Returns After 47-Day Break, Facing $1.1M Lawsuit

A former technology partner is suing LIV Golf.
July 21, 2026

PGA Tour Undercuts LIV Golf With Asian Tour Deal

The International Series will likely end its partnership with LIV.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.
July 20, 2026

Rory McIlroy Tops Golf’s Major Prize Money List With $5.34M

McIlroy won $4.5 million at the Masters.
Exclusive
July 20, 2026

NFL Owners Expect New Deal for Roger Goodell

NFL media rights, labor talks make continuity a priority.