• Loading stock data...
Thursday, September 18, 2025

Super Bowl Rivals Come Together for ‘Madden 22’

  • Patrick Mahomes and Tom Brady will share the cover of ‘Madden 22.’
  • The game series has been a key revenue driver for Electronic Arts.
EA Sports/Design: Alex Brooks

Super Bowl LV pitted a rising superstar against an NFL legend. Now, Patrick Mahomes and Tom Brady will face off again on the cover of EA’s “Madden 22.”

It is the second cover of the iconic video game for both quarterbacks and the first two-player cover since the 2010 edition.

The two signal callers possess the biggest brands in the sport right now. 

  • They are the NFL’s top two earners off the field, per Forbes, with Brady pocketing $31 million and Mahomes $26 million in endorsements for the 12 months ending May 1. Brady’s total earnings of $76 million placed ninth among all athletes, and Mahomes was 15th with $54.5 million.
  • Brady launched media company 199 Productions in 2020 and has a lifestyle brand, TB12, as well as an NFT company called Autograph. His sponsorships include Under Armour, T-Mobile, and Fanatics.
  • Mahomes has invested in WHOOP and Hyperice. His sponsors include adidas, Biosteel, and “Madden” producer Electronic Arts.

In-game transactions for EA’s “Ultimate Team” games, “Madden NFL 21,” “FIFA 21,” and “NHL 21,” brought in $1.6 billion of the company’s $5.6 billion in revenue in the fiscal year ending March 31. 

The game’s AI will adjust how players perform in the game based on their real-world results for the 2021 season. That could affect Brady or Mahomes, should either fall victim to the “Madden curse,” a phenomenon dating back to 1998 in which the game’s cover athlete gets injured the following year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

‘We Didn’t Get a Test Run’: Greg Olsen on Netflix NFL Christmas..

Greg Olsen said the game was uncharted territory for him.
Greg Olsen

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.
The cover of the College Football 25 video game.
exclusive

Group That Facilitated NIL Deal for Football Video Game Now Says It’s..

EA offered $1,500 and no royalties; it also deleted an opt-out clause.

Featured Today

Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.
Premier Lacrosse League
September 14, 2025

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Sep 13, 2025; San Francisco, California, USA; Los Angeles Dodgers pitcher Clayton Kershaw (22) delivers a pitch against the San Francisco Giants in the first inning at Oracle Park.

Dodgers Pitcher Clayton Kershaw Retiring After 18 Seasons

Kershaw is fourth all-time in career earnings for a pitcher.
Kawhi Leonard
September 16, 2025

A Timeline of the Kawhi Leonard-Clippers-Aspiration Saga

Investigations into the Clippers’ business dealings with Leonard date back years.
Lionel Messi
September 18, 2025

Messi Near New Deal to Stay in MLS, Miami

His contract with Inter Miami was set to expire in December.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Joe Burrow
September 15, 2025

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.
September 11, 2025

NHL To Allow Players From Hockey Canada Trial To Return This Winter

The five Canadian players were all acquitted in July.
September 10, 2025

Kuminga, Grimes Remain Unsigned As Giddey Agrees to $100M Deal

Two of the four restricted free agents have inked deals.
September 8, 2025

Alcaraz and Sinner Have More to Gain in 2025 After Splitting Slams

Alcaraz and Sinner have split the last eight Grand Slams.