Super Bowl LIX Sets Yet Another TV Ratings Record

Super Bowl LIX keeps setting TV ratings records, even more than a week after the Eagles denied the Chiefs the NFL’s first Super Bowl three-peat with a resounding 40–22 victory.

A record 182.8 million unique viewers watched at least one minute of the Super Bowl on Fox and other platforms, according to the latest Nielsen measurements released Tuesday. Last year, Super Bowl LVIII had a comparable reach of 182.2 million unique viewers for Kansas City’s 25–22 overtime win against the 49ers.

That new mark arrives after the full-game viewership average produced a record audience of 127.7 million, up from 123.7 million viewers last year—at the time a record of its own.

Kendrick Lamar’s Super Bowl halftime performance garnered a record 133.5 million viewers, the largest halftime audience ever recorded.

Spread the Wealth

While Fox was where the vast majority of viewers tuned into Philadelphia’s dominant performance, the addition of new broadcast avenues and refined measurement techniques significantly contributed to the record numbers.

Tubi, the Fox-owned streaming service, averaged 13.6 million Super Bowl LIX viewers, part of an overall digital audience of 14.5 million that was also available on the Fox Sports app and NFL+.

There were also two Spanish-language telecasts, after Fox cut a deal with Telemundo to produce its own feed, in addition to the Fox Deportes broadcast.