Friday, May 22, 2026

Sticker Shock

NBA 2K21
NBA 2K

The next generation of video game consoles are set to arrive this year, and they are likely bringing higher-priced games with them. New video game prices have stayed fairly steady at $60 for the past 15 years, but it might not be that way for long.

Xbox Series X/S and Playstation 5 are due out for the holidays, which allows for an opportunity to correct for the 200-300% increase in production costs, Take-Two Interactive CEO Strauss Zelnick said. Zelnick also has said Take-Two will announce pricing on a title-by-title basis.

“We deliver a much, much bigger game for $60 or $70 than we delivered for $60 10 years ago,” he said.

Price Check:

$70: Price of NBA 2K21 on Playstation 5 and Xbox Series X/S.

$60: Price of NBA 2K21 on current generation consoles.

$60: Price of a new game in 2005.

$80: Price of a new game in 2005 adjusted for inflation in 2020.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 9, 2024; Columbus, OH, USA; Sports are shown on TVs behind the bar as guests enjoy the grand opening of DraftKings Sports & Social in the Short North. Though there are no on-site betting windows, eligible customers can place bets through the DraftKings app.

Gambling Layoffs Pile Up As Sports Betting Industry Recalibrates

Penn Entertainment headlines three companies with layoffs this week.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

N.M. Tribes Claim Kalshi Sports Markets Violate Federal Law

The suit cites the same law a Wisconsin judge said tribes can pursue claims over.
2026 Kentucky Derby hopeful Litmus Test, ridden by Martin Garcia, works during morning training at Churchill Downs in Louisville, Kentucky. The Bob Baffert-trained horse is currently at No. 21 on the Kentucky Derby leaderboard. April 23, 2026

Churchill Downs Purchase of Preakness IP Is ‘Starting Point’

“I can’t imagine they bought this only for the fees in the long run.”
Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.

Featured Today

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.