Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

If Steve Kerr decides to leave coaching, he would have a major market in sports media.

Kerr’s contract with the Warriors is expiring, and it remains to be seen what he will do. Returning to coaching, working in a front office, or broadcasting would all likely be options for him. 

While Kerr, 60, has not yet decided on a future path, sources told Front Office Sports he has been meeting with media agents. One source said these meetings have happened over the past several years and were focused on larger projects. A spokesperson for his coaching agency, Priority Sports, declined to comment.

Nevertheless, it’s safe to say that all three NBA rights partners—ESPN, NBC, and Amazon—would have conversations with the nine-time NBA champion if he decides to re-enter the media space.

Kerr is as unique a prospective broadcaster as any NBA figure in recent memory. He’s won four NBA titles as coach of the Warriors, and five as a player (three with Michael Jordan on the dynastic Bulls, and two with the Spurs). He’s a rare bridge between the modern NBA and that halcyon era of the ‘90s.

There’s also the element that Kerr has already proven himself as an elite broadcaster. He was TNT’s top color commentator in two different stints, working with Marv Albert from 2003-07 and 2010-14 (he was GM of the Suns in between). As a broadcaster, Kerr demonstrated not only great timing and ability to break down Xs and Os, but also had a keen sense of humor.