Friday, August 7, 2026

StarStock Raises $1.3M for Trading Card Marketplace

JJ Watt Card
Tom Jacobs-The News Leader

Sports card marketplace StarStock has raised a $1.3 million seed round. The company, founded in 2019, allows users to buy, sell and invest in trading cards. 

StarStock is backed by Thirty Five Ventures co-founders Kevin Durant and Rich Kleiman, FanDuel co-founders Nigel and Lesley Eccles, Cleveland Cavaliers player Matthew Dellavedova and VaynerSports co-founder AJ Vaynerchuk, among others.

The company launched with 3,000 cards in May, quickly building out its inventory to more than 300,000 after six months. It now receives an average of 15,000 to 30,000 cards per week and stores them in a centralized vault.

StarStock is just the latest example of the booming trading card business in 2020. 

  • An investor group recently acquired Collectors Universe, the parent company of Professional Sports Authenticators, for $700 million. In its most recent quarter, Collectors Universe generated $30.8 million in revenue — a 52% rise year-over-year — and saw a 130% bump in cards and autographs revenue, amounting to $18.6 million. 
  • Sales in eBay’s sports card category between March and May were 92% higher than they were during the last three months of 2019.
  • A LeBron James rookie card sold at auction in July for $1.8 million, setting a new modern-day record across all sports. 
  • Wayne Gretzky’s rookie card is expected to become hockey’s first-ever $1 million collectible card, according to auction house Heritage Auctions.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2026; Bedminster, New Jersey, USA; Bryson DeChambeau points right after his tee shot on the first tee during the first round of the LIV Golf New York tournament at Trump National Bedminster.

7 Burning Questions for LIV Golf Amid Claim of New Funding

Private equity firm BC Partners is reportedly exploring a deal with LIV.
Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
Dec 28, 2017; Portland, OR, USA; Portland Trail Blazers guard CJ McCollum (3) dribbles the ball past Philadelphia 76ers forward JJ Redick (17) and guard Ben Simmons (25) during the fourth quarter at the Moda Center. The Blazers won 114-110. Mandatory Credit:

Why Pro Athletes Are Saying Their Big Contracts Weren’t So Big

“I think people should listen, because they’re telling the truth,” Chris Bosh told FOS.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.