The Detroit Pistons are the latest team to take a step into fashion, launching a new DETail Threads private label that looks to build on the team’s dedication to the city of Detroit.
Streetwear has been at the center of sports properties’ efforts to connect with fans, often through nostalgia — like SI’s vintage magazine cover apparel and Adidas’ “Reverse Retro” NHL jerseys — or to engage with the local community, as the Cleveland Cavaliers have done through their in-house brand, “The Land Collective.”
Why Streetwear? Marc Rosen, EVP of entertainment at ABG, owner of the SI brand, said the company’s Mitchell & Ness collaboration is a “unique way” to reach customers.
