Tuesday, September 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Sports Metaverse Platform Gets $200M Injection

  • LootMogul has partnered with more than 180 professional athletes in the U.S.
  • The platform will build more than 200 virtual cities with the investment.
LootMogul

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Sports-focused blockchain gaming platform LootMogul has secured a $200 million investment from alternative investment firm Global Emerging Markets. 

LootMogul will use the capital to build metaverse gaming environments allowing fans to engage with athletes, teams, and brands via virtual “sport cities.” 

  • LootMogul has partnered with more than 180 professional athletes in the U.S.
  • It is currently onboarding over 1.5 million high school and college athletes.
  • The platform will build more than 200 virtual cities with the investment from GEM.
  • It plans to have those cities available across multiple platforms, including Meta’s Oculus. 

As part of the investment, GEM will give the California-based platform a share subscription facility of up to $200 million for 36 months following an equity exchange listing. 

The transaction allows LootMogul to withdraw funds by issuing equity shares to GEM. 

Blockchain and Metaverse Deals 

Software and venture firm Animoca Brands recently raised $110 million, valuing the NBA Top Shot and blockchain gaming investor at more than $5 billion.

In July, metaverse builder Infinite Reality closed its deal to acquire esports and entertainment conglomerate ReKTGlobal, Inc. for $470 million, valuing the combined entity at $2.47 billion.

That same month, gaming-focused VC firm Konvoy Ventures raised $150 million for Konvoy Fund III, which will have 20% to 30% of its funds allocated toward blockchain-related games.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

AZ state flag

Arizona Lawmakers Join ASU Hockey Players in Call for Outside Review

An independent inquiry has not yet been commissioned by Arizona State.

WAG Culture Is Coming for College Campuses

Word of mouth among WAGs is proving lucrative for one makeup artist.
Apr 24, 2026; Salt Lake City, Utah, USA; Utah Mammoth owner Ryan Smith speaks to the media before game three of the first round of the 2026 Stanley Cup Playoffs between the Utah Mammoth and the Vegas Golden Knights at Delta Center.

Ryan Smith Says BYU Will Get Windfall When He Dies

“The roster is deep,” he said. “It’s not just me.”
podcast thumbnail mobile
Front Office Sports Today

9/29/26 – Giants Land McCarthy, MLB Wild Card Begins, LeBron’s Knicks Dream

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.