Wednesday, June 24, 2026

Sports Metaverse Platform Gets $200M Injection

  • LootMogul has partnered with more than 180 professional athletes in the U.S.
  • The platform will build more than 200 virtual cities with the investment.
LootMogul

Sports-focused blockchain gaming platform LootMogul has secured a $200 million investment from alternative investment firm Global Emerging Markets. 

LootMogul will use the capital to build metaverse gaming environments allowing fans to engage with athletes, teams, and brands via virtual “sport cities.” 

  • LootMogul has partnered with more than 180 professional athletes in the U.S.
  • It is currently onboarding over 1.5 million high school and college athletes.
  • The platform will build more than 200 virtual cities with the investment from GEM.
  • It plans to have those cities available across multiple platforms, including Meta’s Oculus

As part of the investment, GEM will give the California-based platform a share subscription facility of up to $200 million for 36 months following an equity exchange listing. 

The transaction allows LootMogul to withdraw funds by issuing equity shares to GEM. 

Blockchain and Metaverse Deals 

Software and venture firm Animoca Brands recently raised $110 million, valuing the NBA Top Shot and blockchain gaming investor at more than $5 billion.

In July, metaverse builder Infinite Reality closed its deal to acquire esports and entertainment conglomerate ReKTGlobal, Inc. for $470 million, valuing the combined entity at $2.47 billion.

That same month, gaming-focused VC firm Konvoy Ventures raised $150 million for Konvoy Fund III, which will have 20% to 30% of its funds allocated toward blockchain-related games.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 11, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against the South Carolina Gamecocks during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive

Brian Kelly To Call CBS College Football Games

Kelly previously contributed to CBS Sports Network’s NFL Draft coverage.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena. Mandatory Credit: Rick Osentoski-Imagn Images

Players Sue NCAA Over New Five-Year Eligibility Model

The players are suing after being excluded from the new policy.

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.
Jun 16, 2026; Phoenix, Arizona, USA; Los Angeles Angels center fielder Mike Trout (27) looks on in the first inning against the Arizona Diamondbacks at Chase Field.

MLB Owners Proposal Radically Shifts Player Development

Teenaged big-leaguers would become extinct under the latest proposal.
podcast thumbnail mobile
Front Office Sports Today

6/24/26 – NBA Draft Recap, NFL Rejects Sorsby, PGA Tour Restructures, NHL Eyes Texas Expansion

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.