The sports and entertainment industries continue to mesh.
In the latest development, talent agency Buchwald is partnering with sports agency CSE to form Buchwald Sports.
The joint business venture gets Buchwald better access to athletes for initiatives across film, TV, branding and podcasting. CSE clients include World Cup champion Hope Solo and Los Angeles Clippers coach Tyronn Lue.
Over the last few months, multiple agencies have deepened their ties with sports:
- January 2021: Milk & Honey launched a sports division, adding 15 NFL players to its roster
- December 2020: Endeavor took a stake in BDA Sports Management
- November 2020: TaP Music launched TaP Sports
- October 2020: ICM Partners acquired sports agency Stellar Group
Jay-Z’s Roc Nation formally branched out to sports in 2013, and UTA’s 2019 acquisition of a stake in Klutch Sports also showed the potential of an alliance between sports and entertainment agencies.
Buchwald and CSE are optimistic about joining the movement.
“In a time where there is an insatiable desire for new documentaries, unscripted shows and podcasts, together we’ll increase the efficiency to deliver top-shelf names to new ideas that will change the marketplace,” said CSE president Danny Martoe.
