• Loading stock data...
Friday, August 1, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Sony Seizes PC Gaming Market with New Brand

  • Sony will launch its new brand with three gaming headsets and two gaming monitors.
  • Th company projects to pocket $300 million from PC gaming titles in the coming fiscal year.
Sony

Sony is expanding its reach within the PC gaming market with the launch of Inzone, a new gaming hardware brand that will debut July 8. 

Inzone arrives after Sony announced in May that it projects to pocket $300 million from PC gaming titles in the coming fiscal year. The tech giant, which reported $80 million in PC net sales in FY2021, forecasts a significant jump thanks to its agreement in January to acquire Bungie — the original creator of “Halo” — in a deal valued at $3.6 billion

Sony will kick off Inzone with three gaming headsets retailing between $99 and $299, as well as two 27-inch gaming monitors, one in 4K. 

  • Inzone will allow Sony to further take advantage of the $41 billion PC games market.
  • It also puts Sony in direct competition with PC hardware giants Lenovo and Razer. 

The new venture will also help alleviate strain on Sony’s gaming business due to the semiconductor shortage plaguing the tech industry, which has hampered PlayStation 5 sales. 

Sony shipped 2 million PS5 consoles in fiscal Q4, bringing its total shipped to 19.3 million. In FY2021, Sony shipped a total of 11.5 million PS5 consoles, missing its target of 14.8 million. 

Self-Investment 

Sony is making an effort to invest in itself.

In May, the company said it will allocate roughly $300 million toward improving its existing software development and expanding its gaming business for the PlayStation 4 and PS5.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s New Headsets Are Designed to Survive Coach Tantrums

New NFL coaching headsets underwent “extensive drop testing.”

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Sony-Playstation-Demo-Booth

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
cricket

Zee-Sony $10B Merger Approved, Spotlight on Cricket Broadcasting

Combined entity expects to be formidable bidder for BCCI rights

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.