Tuesday, July 14, 2026

Sonny Dykes Leads TCU into CFP After Contract Extension

  • Dykes’ recent extension will keep him in Fort Worth through 2028.
  • He will be one of the highest-paid coaches in the Big 12.
TCU football head coach Sonny Dykes speaks to media 
Cheryl Evans/The Republic / USA TODAY NETWORK

TCU is crashing the College Football Playoff party as a first-time participant — and the head coach that led the Horned Frogs there is being rewarded handsomely for it.

Earlier this month, Sonny Dykes agreed to a contract extension to keep him in Fort Worth through 2028. ESPN’s Pete Thamel was the first to report.

While compensation has not been disclosed — and, as a private university, TCU is not required to — Thamel reported that the new deal will make Dykes one of the highest-paid coaches in the Big 12.

In 2022, the top three highest-paid coaches in the conference were:

  • Mike Gundy, Oklahoma State: $7.5M
  • Brent Venables, Oklahoma: $7M
  • Steve Sarkisian, Texas: $5.4M

The extension and raise are well deserved for Dykes: In his first season at TCU, the 53-year-old led the Horned Frogs to a 12-1 record — after they went 5-7 in 2021 — and earned AP Coach of the Year honors. TCU is also the first Texas school to make it to the Playoff.

Renderings of TCU's new athletic facilities

TCU, Georgia Pour Millions Into New Athletic Training Facilities

TCU recently announced a $40M renovation and expansion of its training spaces.
December 29, 2022

Dykes is certainly a new face among several well-established, highly-paid coaches in the CFP.

He’ll face off against Michigan’s Jim Harbaugh ($8.1M) in the Fiesta Bowl, while Georgia’s Kirby Smart ($10.3M) and Ohio State’s Ryan Day ($8.8M) will show down in the Peach Bowl.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Seahawks Set NFL Record With $9.612B Sale to Khosla

Vinod Khosla’s wife will “serve as the controlling owner.”

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
podcast thumbnail mobile
Front Office Sports Today

7/13/26 – Seahawks Sell for $9.6B, FIFA Looks to Expand WC to 64 Teams, McGregor’s 69-Second Return, Sinner Wins Wimbledon

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
July 9, 2026

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.
July 8, 2026

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted.