Saturday, July 18, 2026

Most Expensive Super Bowl Ticket Tops $70K

  • The average price of a ticket was more than $9,000 on Friday, according to SeatGeek’s ticket tracker. 
  • This year’s average ticket prices are on par or higher than the past few years, according to NBC.
Super-Bowl-LVI-Tickets
Kirby Lee-USA TODAY/Design: Alex Brooks

This year’s Super Bowl in Los Angeles will feature a glitzy new stadium, a team playing on its home field, and no COVID-19 capacity restrictions. It will also feature ticket prices on par with some of the highest in recent Super Bowl history.

The average price of a ticket was a whopping $9,648 on Friday, according to SeatGeek’s ticket tracker. 

  • The most expensive ticket topped $70,891, per SeatGeek.
  • On Friday, Ticketmaster was touting VIP seats that cost $60,000 without fees.
  • Even the cheapest seats have been hovering around $5,000, per KTLA — fans purchasing from Ticketmaster would have to shell out at least $4,800, not including fees, as of Friday.

A trip to SoFi Stadium might become more affordable as the Super Bowl nears, however. “Prices generally tend to fall as kickoff approaches,” according to SeatGeek’s tracker.

Comparing Numbers

This year’s average ticket prices are higher than the past few years, according to NBC. 

The average ticket for the 2021 Super Bowl in Tampa Bay went for $8,609, while the price for the 2020 Super Bowl in Miami was $7,172

SoFi is “the crown jewel of NFL stadiums,” said A.G. Spanos, the Los Angeles Chargers’ president of business operations. Now, the stadium has the ticket prices to match.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Semi Final - England v Argentina - Atlanta Stadium, Atlanta, Georgia, U.S. - July 15, 2026 Argentina's Lionel Messi wipes his face as coach Lionel Scaloni gives instructions to his players during a hydration break

How This World Cup Will—and Won’t—Change Sports

The tournament will be remembered for hydration breaks, ticketing, and ref tech.

World Cup Final Ticket Prices Spike Higher Than $7,700

Messi is boosting demand, but travel remains a barrier.
Jul 13, 2026; Philadelphia, PA, USA; Baseball fans react before the final round of the All Star-Home Run Derby at Citizens Bank Park.

MLB All-Star Game Tickets Surpass World Cup Semifinal

The biggest factor is a shortage of tickets on the resale market.
FILE PHOTO: The company logo for Ticket reseller StubHub, is displayed on a screen during the IPO at the New York Stock Exchange (NYSE) in New York City, U.S., September 17, 2025.

StubHub CEO Sued for Ties to Hedge Fund That Resells Tickets

Up to 80% of tickets available on secondary sites are sold by ticket scalpers.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.