Tuesday, September 15, 2026

SoftBank Leads Sorare’s $680M Series B

  • Sorare had one of Europe’s largest ever Series B funding rounds, raising $680 million.
  • The round was led by SoftBank.
Sorare/Design: Alex Brooks

SoftBank has made its latest nine-figure bet in sports, leading a $680 million investment round in soccer NFT and fantasy sports platform Sorare.

The investment, one of Europe’s biggest Series B rounds ever, values Sorare at $4.3 billion. Sorare said it would use the funds to acquire licenses and grow its team beyond the 30 employees it has now.

D1 Capital, Liontree, IVP, Eurazeo, Atomico, and Bessemer Ventures joined the round, plus previous investors Accel, Benchmark, and Headline, as well as soccer players Gerard Piqué, Antoine Griezmann, Rio Ferdinand, and César Azpilicueta.

The platform is capitalizing on its explosive growth.

  • Over $150 million in digital card trades have been made on the platform since January, head of operations Thibaut Predhomme told GamesBeat.
  • Second-quarter sales grew 51-fold year-over-year.
  • Monthly active users multiplied by 34 in that interval.

SoftBank’s previous bets in sports have paid off.

The company invested $250 million in UFC parent company Endeavor in 2016 at a valuation of $5.5 billion. Endeavor, which went public in April, now has a market cap of $11.5 billion.

SoftBank also put $1 billion on Fanatics in 2017 at a $4.5 billion valuation. Fanatics has since quadrupled in value to $18 billion after a $325 million funding round in August.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Herd
Exclusive

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.

Bezos’s Liverpool–Amazon Entanglement Is New for English Soccer

Bezos’s Prime Video has Tuesday night Champions League rights in the UK.

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
podcast thumbnail mobile
Front Office Sports Today

9/14/26 – US Open Crowns Champs, ESPN’s Ted Cruz Controversy, FOS Tonight Premieres

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
September 3, 2026

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
Exclusive
August 30, 2026

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.
Varsity Brands
August 13, 2026

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.