Tuesday, July 14, 2026

SoftBank Leads Sorare’s $680M Series B

  • Sorare had one of Europe’s largest ever Series B funding rounds, raising $680 million.
  • The round was led by SoftBank.
Sorare/Design: Alex Brooks

SoftBank has made its latest nine-figure bet in sports, leading a $680 million investment round in soccer NFT and fantasy sports platform Sorare.

The investment, one of Europe’s biggest Series B rounds ever, values Sorare at $4.3 billion. Sorare said it would use the funds to acquire licenses and grow its team beyond the 30 employees it has now.

D1 Capital, Liontree, IVP, Eurazeo, Atomico, and Bessemer Ventures joined the round, plus previous investors Accel, Benchmark, and Headline, as well as soccer players Gerard Piqué, Antoine Griezmann, Rio Ferdinand, and César Azpilicueta.

The platform is capitalizing on its explosive growth.

  • Over $150 million in digital card trades have been made on the platform since January, head of operations Thibaut Predhomme told GamesBeat.
  • Second-quarter sales grew 51-fold year-over-year.
  • Monthly active users multiplied by 34 in that interval.

SoftBank’s previous bets in sports have paid off.

The company invested $250 million in UFC parent company Endeavor in 2016 at a valuation of $5.5 billion. Endeavor, which went public in April, now has a market cap of $11.5 billion.

SoftBank also put $1 billion on Fanatics in 2017 at a $4.5 billion valuation. Fanatics has since quadrupled in value to $18 billion after a $325 million funding round in August.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

July 9, 2026; Foxborough, Massachusetts, U.S.; France's Kylian Mbappe celebrates scoring their first goal. Mandatory Credit: David Butler Ii-Imagn Images

World Cup Powerhouses Will Leave With Tens of Millions in Prize Money

FIFA’s total distribution for the tournament is $871 million.
Soccer Football - FIFA World Cup 2026 - Quarter Final - Argentina v Switzerland - Kansas City Stadium, Kansas City, Missouri, U.S. - July 11, 2026 Argentina's Lionel Messi and Jose Manuel Lopez celebrate after the match

Why People Suddenly Think the World Cup Is Rigged

FIFA’s inconsistency around its rules has fueled paranoia and suspicion.

Is MetLife the Right Host for the World Cup Final?

FIFA picked an outdoor afternoon final over an indoor stadium like Dallas.
June 25, 2026; Inglewood, California, U.S.; Christian Pulisic of the U.S. during the warm up before the match. Mandatory Credit: Kiyoshi Mio-Imagn Images

Christian Pulisic World Cup Fiasco a Cautionary Tale for Marketers

Commercials featuring Pulisic have been a reminder of his World Cup showing.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.