Thursday, October 1, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

SoftBank Leads Sorare’s $680M Series B

  • Sorare had one of Europe’s largest ever Series B funding rounds, raising $680 million.
  • The round was led by SoftBank.
Sorare/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

SoftBank has made its latest nine-figure bet in sports, leading a $680 million investment round in soccer NFT and fantasy sports platform Sorare.

The investment, one of Europe’s biggest Series B rounds ever, values Sorare at $4.3 billion. Sorare said it would use the funds to acquire licenses and grow its team beyond the 30 employees it has now.

D1 Capital, Liontree, IVP, Eurazeo, Atomico, and Bessemer Ventures joined the round, plus previous investors Accel, Benchmark, and Headline, as well as soccer players Gerard Piqué, Antoine Griezmann, Rio Ferdinand, and César Azpilicueta.

The platform is capitalizing on its explosive growth.

  • Over $150 million in digital card trades have been made on the platform since January, head of operations Thibaut Predhomme told GamesBeat.
  • Second-quarter sales grew 51-fold year-over-year.
  • Monthly active users multiplied by 34 in that interval.

SoftBank’s previous bets in sports have paid off.

The company invested $250 million in UFC parent company Endeavor in 2016 at a valuation of $5.5 billion. Endeavor, which went public in April, now has a market cap of $11.5 billion.

SoftBank also put $1 billion on Fanatics in 2017 at a $4.5 billion valuation. Fanatics has since quadrupled in value to $18 billion after a $325 million funding round in August.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Premier League Says Manchester City Guilty of All Serious Charges

The league confirmed its findings in a statement Tuesday.

Where Do Manchester City and English Soccer Go From Here?

The Premier League’s most dominant club could face drastic sanctions.
podcast thumbnail mobile
Front Office Sports Today

10/1/26 – MLB Playoff Empty Seats, CFB Viewership Down 11%, Tomlin Unveils ‘Minecraft’ City

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.