SoftBank Invests $400M In Vuori Activewear

Activewear brand Vuori has received a $400 million investment from SoftBank, valuing the company at $4 billion.

The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S. 

Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to open around 100 stores over the next five years. 

Known for its tech investments, SoftBank is establishing a footprint in sports and fitness. 

• In August, the company led a $200 million round in fitness wearable company WHOOP.
• The same month, it was part of a $325 million investment in Fanatics. 
• In September, the company led a $680 million round in soccer NFT platform Sorare.
• The company is set to invest more than $100 million in at-home fitness startup Tempo.

Last month, LSU gymnast Olivia Dunne — the most-followed college athlete on social media — secured her first exclusive brand partnership with Vuori. As part of the “mid-six-figure” deal, Dunne will work with the brand over the next two years.