• Loading stock data...
Thursday, January 29, 2026

Man City Star Inks Deal Using Data, Not Agent

  • Kevin De Bruyne is using data instead of an agent.
  • The decision is an unconventional practice in professional sports.
Manchester City/Design: Alex Brooks

Manchester City’s Kevin De Bruyne used data — not an agent — to advocate for his future and a contract extension. It was an unconventional approach, but it paid off. 

De Bruyne, a midfielder who was awarded the Premier League Player of the Season for 2019-20, signed a two-year extension this past week to keep him in Manchester through 2025. 

Terms of the extension have not been disclosed, but the deal exceeds the $350,000 per week De Bruyne received in his previous contract. Juventus captain Cristiano Ronaldo makes $1.07 million in weekly wages, while Paris Saint-Germain forward Neymar brings in $721,000. 

To illustrate his value to the club, De Bruyne put together a team of data analysts to study every aspect of his contributions to City and the club’s potential for long-term success. 

“To get the extension now, at my age (29), is a very proud moment because it means they trust me until I get really old,” De Bruyne told The Athletic. 

The Belgian’s urgency to sign an extension stemmed from City’s interest in FC Barcelona superstar Lionel Messi and a low-ball opening offer from the club. The club’s initial reluctance to heavily compensate De Bruyne was due in part to $150 million it lost during the pandemic.

The club’s wage bill is the highest in the English Premier League at $260 million, $16 million more than the next club, Manchester United.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 24, 2025; Fort Lauderdale, Florida, USA; Inter Miami CF forward Lionel Messi (10) looks on against Nashville SC during the first half at Chase Stadium.

Lionel Messi, Logan Paul Resolve Beverage Dispute

The anti-competitive behavior and trademark dispute dates back to 2024.

MLS Cup Surges to Record 4.6M Viewers As Nielsen Sorts Data Issues

Viewership spikes for the league’s championship event.
Messi

MLS Signals New Openness to Promotion and Relegation 

Commissioner Don Garber says “there’s no real point in saying never.”

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Aug 16, 2025; Indianapolis, IN, United States; Patrick Reed of 4 Aces GC tees off on the 4th hole during the second round of LIV Golf Indianapolis.

Patrick Reed Leaving LIV Golf, Will Regain PGA Tour Membership in 2027

Reed’s move comes as Brooks Koepka returns to the PGA Tour on Thursday.
Indiana's Fernando Mendoza (15) gets loose before the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.
January 27, 2026

Fernando Mendoza Officially Working With LinkedIn

The QB swapped his profile photo to the platform’s “Open to Work” graphic.
Aug 23, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC lines up a putt on the 17th green during the semifinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.
January 27, 2026

Brooks Koepka Admits Nerves, No Regrets Ahead of PGA Tour Return

Brooks Koepka is playing in this week’s Farmers Insurance Open.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Mar 10, 2022; Philadelphia, Pennsylvania, USA; Former Philadelphia 76ers player Allen Iverson acknowledges the crowd during the game against the Brooklyn Nets during the second quarter at Wells Fargo Center
January 27, 2026

‘Cash Grab’: Andrew Bogut Calls Out Allen Iverson’s Australia Visit

Former Australian pro basketball players called out Iverson as “difficult.”
Jan 25, 2025; San Diego, California, USA; Crowds during the final round of the Farmers Insurance Open golf tournament at Torrey Pines Municipal Golf Course - South Course.
January 26, 2026

How Johnson Wagner Will Bring His Golf Shot Recreations to CBS

Johnson Wagner left Golf Channel to sign a new contract with CBS.
January 23, 2026

Teams Move Fewer Fever Visits After Caitlin Clark’s Injury-Riddled Season

Teams could still move games ahead of the season.
January 23, 2026

UFC Fighters Looking to Redo Contracts As Paramount+ Deal Begins

Some fighters say the end of pay-per-view makes their deals “void.”