Tuesday, September 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Man City Star Inks Deal Using Data, Not Agent

  • Kevin De Bruyne is using data instead of an agent.
  • The decision is an unconventional practice in professional sports.
Manchester City/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Manchester City’s Kevin De Bruyne used data — not an agent — to advocate for his future and a contract extension. It was an unconventional approach, but it paid off. 

De Bruyne, a midfielder who was awarded the Premier League Player of the Season for 2019-20, signed a two-year extension this past week to keep him in Manchester through 2025. 

Terms of the extension have not been disclosed, but the deal exceeds the $350,000 per week De Bruyne received in his previous contract. Juventus captain Cristiano Ronaldo makes $1.07 million in weekly wages, while Paris Saint-Germain forward Neymar brings in $721,000. 

To illustrate his value to the club, De Bruyne put together a team of data analysts to study every aspect of his contributions to City and the club’s potential for long-term success. 

“To get the extension now, at my age (29), is a very proud moment because it means they trust me until I get really old,” De Bruyne told The Athletic. 

The Belgian’s urgency to sign an extension stemmed from City’s interest in FC Barcelona superstar Lionel Messi and a low-ball opening offer from the club. The club’s initial reluctance to heavily compensate De Bruyne was due in part to $150 million it lost during the pandemic.

The club’s wage bill is the highest in the English Premier League at $260 million, $16 million more than the next club, Manchester United.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Where Do Manchester City and English Soccer Go From Here?

The Premier League’s most dominant club could face drastic sanctions.

Premier League Clubs Spend Record $4.7B on Player Transfers

The Premier League’s transfer spending dwarfed the rest of Europe’s Big Five.

Champions League Fallout: Prize Money, Ill-Timed Arsenal Parade

Arsenal’s Premier League victory parade came one day after losing to PSG.
podcast thumbnail mobile
Front Office Sports Today

9/29/26 – Giants Land McCarthy, MLB Wild Card Begins, LeBron’s Knicks Dream

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.
September 27, 2026

U.S. Avoids Disaster With Biggest Presidents Cup Comeback Ever

Donald Trump was on hand a day after attending Texas-Tennessee.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
First at FOS
September 24, 2026

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.
September 24, 2026

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
September 22, 2026

Why Kerri Walsh Jennings Picked a Side in the Volleyball War

The Olympian co-owns the expansion team NorCal Rumble.
September 21, 2026

Presidents Cup International Team Wants ‘Separation’ From PGA Tour

The U.S. leads the Presidents Cup 13-1-1 all-time.