Thursday, July 2, 2026

The Soccer Manager Who Got His Start in a Video Game

  • Will Still is unbeaten in 12 matches as Stade de Reims’ manager.
  • Still got his start in coaching after playing the video game “Football Manager.”
Ligue 1

Will Still’s managing career began in a video game — and has since evolved into one of European soccer’s great narratives.

Since taking over as full-time manager of Stade de Reims, Still and the Ligue 1 club are unbeaten in their last 12 matches — most recently included a stunning 1-1 draw on the road against French powerhouse Paris Saint-Germain on Sunday.

Still’s journey to get to this point has been remarkable.

After playing the popular video game “Football Manager” at the age of 17, Still decided to pursue a career in coaching, landing his first job as the U14 assistant manager of English club Preston North End in 2011.

In 10 short years, the Belgian-English national rapidly ascended the European managing hierarchy, eventually landing an assistant role with Reims under manager Óscar García.

When García was sacked on October 13, Still was named the interim boss — and had the interim tag removed a month later after the team went unbeaten in five matches.

Erling-Haaland

Will Crowdfunding Transfers Play a Role in Soccer’s Future?

The platform that wants to create a new relationship between soccer and…
January 28, 2023

The 30-year-old’s climb to the top has been so fast that he hasn’t even had time to get his UEFA Pro License yet — a detail that costs Reims a £22,000 ($27,214) fine every time he takes the field to coach.

It’s well worth it for the French side, which now finds itself 11th in the Ligue 1 table due to the heroics of its gaffer — who still can’t quite believe the position he’s in.

“You reflect on it and think, ‘Why the hell am I doing this? How am I in the position to be coaching against these guys?’” told the Daily Mail about managing against the likes of Lionel Messi, Kylian Mbappe, and Neymar.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Round of 32 - Mexico v Ecuador - Estadio Azteca, Mexico City, Mexico - June 30, 2026 Mexico fan poses for a picture outside the stadium before the match

Why Beating Mexico at the Azteca Is So Hard

England will have to battle not only Mexico, but also altitude challenges.

World Cup Ratings Getting Massive Lift From Bars and Watch Parties

Fox and Telemundo have been greatly aided by World Cup watch parties.

Can Portugal Make a World Cup Run Amid the Ronaldo Circus?

Portugal is conducting an unprecedented experiment.
podcast thumbnail mobile
Front Office Sports Today

7/2/26 – Celtics Trade Jaylen Brown, World Cup Ratings Smash Records, Serena Knee Scare, Bobby Bonilla Day

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Nov 20, 2025; Salt Lake City, Utah, USA; Vegas Golden Knights head coach Bruce Cassidy watches play against the Utah Mammoth during the third period at Delta Center.

Former Golden Knights Coach Cassidy: ‘I Want to Go to Work’

The former Stanley Cup winner says the current restriction is “upsetting.”
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
May 22, 2026

Close’s New UCLA Contract Has Discounted WNBA Buyout Clause

Close has been the UCLA women’s basketball head coach since 2011.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
April 14, 2026

Javier Mascherano Leaves Messi, Miami in Shock Departure

Mascherano won the MLS Cup in his first season last year.
Feb 24, 2026; Indianapolis, IN, USA; New York Giants coach John Harbaugh speaks at the NFL Scouting Combine at the Indiana Convention Center.
March 30, 2026

Amid Team Ownership in Flux, Harbaugh Aims for Normalcy

The newly hired head coach eyes a Bears-type turnaround.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.