• Loading stock data...
Wednesday, January 14, 2026

Small-Market Suns Are NBA’s Best Behind Unique Blueprint

  • The Suns enter the All-Star break with an NBA-best 48-10 record and a 6.5-game lead over the Warriors.
  • GM James Jones deserves more credit for working with only the 13th-highest payroll ($136.4M).
Mark J. Rebilas-USA TODAY Sports/Design: John Regula

One year after winning the Western Conference, the Phoenix Suns were projected to win 51.5 games.

Entering the All-Star break, Phoenix owns an NBA-best 48-10 record and is running away with the West, holding a 6.5-game advantage over the Golden State Warriors. 

In an era where Big Threes and superteams dominate the headlines, GM James Jones deserves more credit for working with only the 13th-highest payroll ($136.4M), trusting last season’s role players to continue to complement Chris Paul and Devin Booker.

  • Phoenix re-signed Paul (four years, $120M) and DPOY candidate Mikal Bridges (four years, $90M).
  • Jones also brought back Cameron Payne (three years, $19M), Frank Kaminsky (one-year, $2.1M), and Abdel Nader (three years, $4.1M).
  • He made a deadline trade for Torrey Craig ($4.9M), who was part of last year’s Finals run.

Jones — the reigning Executive of the Year, and three-time champion as a player — signed his own multiyear deal in January in the midst of an 11-game win streak.

He did take one major risk, however: He didn’t offer star center Deandre Ayton the rookie extension this past offseason (five years, $172 million) — he’ll become an RFA this summer.

But the Suns are clearly the best team with 24 games remaining and only two losses since Jan. 1. They’re also now the betting favorites for the title (+425*) — and they have the fifth-easiest schedule.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

EuroLeague Defends Its Turf As NBA Pitches League to Investors

EuroLeague threatened legal action if the NBA tries to poach contracted teams.

College Basketball’s Former Pros Are Off to Extremely Slow Starts 

An NBA draft pick is averaging three points a game in college.
Jan 9, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against Milwaukee Bucks guard Kevin Porter Jr. (7) during the second half at Crypto.com Arena.

LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

Fanatics Collectibles, which owns Topps, is the NBA’s official trading card licensee.
exclusive

Ex-NBA GM Will Run Overtime Elite Amid Youth Basketball Anarchy

Landry Fields will run the pro league for under-21 players.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.

Mike Tomlin Quits With Steelers at Crossroads After Playoff Loss

The NFL’s longest-tenured head coach abruptly walks away.
Jan 5, 2026; New York, New York, USA; New York Rangers center Vincent Trocheck (16) celebrates his goal against Utah Mammoth goaltender Karel Vejmelka (70) with left wings Artemi Panarin (10) and Alexis Lafreniere (13) and center Mika Zibanejad (93) and defenseman Adam Fox (23) during the second period at Madison Square Garden.
January 8, 2026

NHL Deepens Ties to Polymarket, Kalshi As Other Leagues Stay Away

Its new Rangers deal comes after Kalshi broke the ice with the Blackhawks.
Sep 24, 2025; Toronto, Ontario, CAN; Boston Red Sox third baseman Alex Bregman (2) hits a single against the Toronto Blue Jays in the first inning at Rogers Centre.
January 12, 2026

Cubs Land Bregman Prize While Red Sox Questions Mount

The veteran third baseman leaves Boston after just one season.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 8, 2026

Panthers Embracing ‘Chaos’ As 8-Year NFL Playoff Drought Ends

Carolina has won its first division title since 2015.
January 6, 2026

Ravens Fire John Harbaugh After 18 Seasons and Playoff Miss

The longtime coach was second in tenure in the league.
Sep 28, 2025; West Sacramento, California, USA; Athletics pitcher Elvis Alvarado (61) throws a pitch against the Kansas City Royals during the third inning at Sutter Health Park.
January 6, 2026

Why the A’s Hit a Legal Snag Trademarking Their Las Vegas Name

The team has been denied twice in attempts to register its new name.
January 5, 2026

Falcons End Rich McKay’s Football Role in Major Organizational Shift

Atlanta fired coach Raheem Morris and GM Terry Fontenot on Sunday.