• Loading stock data...
Thursday, September 18, 2025

NBA Veteran Jamal Crawford Looks To Grow Basketball With Shoot 360

  • Jamal Crawford saw his son light up during his workout at a Shoot 360 gym and wanted to get involved.
  • A growing company, Shoot 360 has a global opportunity to teach the universal language of basketball, Crawford said.
boy_playing_basketball
Photo Credit: Shoot 360

Jamal Crawford didn’t have a gym with interactive tools to help hone his basketball skills, but he wants his children – and others in the Seattle area – to have that advantage.

Five years ago, the 19-year NBA veteran heard about Shoot 360, a gym concept employing technology to help improve basketball skills, from a friend while on a road trip. Crawford was tired and didn’t make the trip to check it out, but it stayed on his mind.

“Fast-forward a few years, and I see everything they’ve been doing, and I see [former NBA player] Rodney Stuckey has one, so I took my son and nephew out there and didn’t tell him, and from the second I walked in, it was like basketball heaven,” he said.

Surprised to see another NBA veteran, Stuckey put Crawford’s boys through workouts. The interactive technology employed features both games and more traditional drills for shooting, ball-handling and passing, all while tracking players and giving them instant feedback.

“I saw the looks on their faces and how excited they are; they enjoy working out, but it doesn’t look like that,” he said. “When we left, my son said he’d come to work out twice a day.”

With his son’s enthusiasm in tow, Crawford started talking to Shoot 360’s founder, Craig Moody. Now, Crawford not only has opened his own Shoot 360 gym in Seattle, but is also part of the company’s advisory board and is taking on a global ambassador role as well.

While Crawford enjoyed the way he came up playing basketball, he said like anything the game evolves – comparing it to how the features on a 2020 Cadillac Escalade have evolved since 1999.

“It’s pushing the game forward, another tool to have,” Crawford said. “The real deal breaker for me was the technology; you get instant feedback on what you’re doing. And you don’t feel out of place, any age, beginner to pros. It’s all about the fun of it; like now, kids love video games, the passing, and ball-handling, you’re hitting the mark of a shooter on perfect stride. It’s all muscle memory; it takes over. 

“It’s just perfect from the kid aspect; it’s not the mundane of the same thing three times a week,” he said.

larry_hughes_playing_basketball

Larry Hughes Pushing To Standardize Youth Basketball Skills Development

Photo Credit: Jeremy Brevard-USA TODAY Sports Many athletes use their sport as…
November 22, 2019

A Seattle native, Crawford still lives in Washington and does his best to stay engaged with the community, including ‘The Crawsover,’ an annual pro-am summer league at Seattle Pacific University. With Shoot 360, he hopes to help take the local basketball community to another level, but he also has global ambitions.

“From my point of view, Shoot 360 can grow across the country, but from there, growing it internationally,” he said. “Basketball is a universal language. You can go to China, and I might not speak the language, but we know how to play together, and it ties people together.”

While the three-time NBA Sixth Man of the Year has worked to diversify his investments and off-the-court dealings, Crawford foresees Shoot 360 as his most passionate project.

“I have camps all the time, seeing kids get better; of all the things I’m invested in, basketball is the most near and dear thing to me,” he said. “I’ve had opportunities to do other things, but I’ve never said there’s something else. The main thing is the main thing, and that’s why it’s so important to me – improving and having a good time. 

“I played 19 years, and that passion is what’s kept me playing so far. I play every day in the summer, and the next day I’m back playing. So as my career winds down, it’s not just a financial thing; it’s to occupy my time.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Silver: My Comments About Basketball Highlights Were ‘Misconstrued’

The NBA commissioner spoke at the Front Office Sports Tuned in summit.
Apr 24, 2025; Detroit, Michigan, USA; Detroit Pistons guard Malik Beasley (5) dribbles on New York Knicks guard Jalen Brunson (11) in the second half during game three of first round for the 2024 NBA Playoffs at Little Caesars Arena.

Adam Silver: NBA’s Problems With Gambling ‘Have Been Predictable’

Silver originally advocated for legalized sports betting in a 2014 op-ed.
Maria Taylor

Maria Taylor Talks About ‘Moving Differently’ in ESPN-NBC Jump

Taylor will be NBC Sports’ lead NBA and WNBA studio host.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Kawhi Leonard

A Timeline of the Kawhi Leonard-Clippers-Aspiration Saga

Investigations into the Clippers’ business dealings with Leonard date back years.
September 11, 2025

NHL To Allow Players From Hockey Canada Trial To Return This Winter

The five Canadian players were all acquitted in July.
Joe Burrow
September 15, 2025

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 10, 2025

Kuminga, Grimes Remain Unsigned As Giddey Agrees to $100M Deal

Two of the four restricted free agents have inked deals.
September 8, 2025

Alcaraz and Sinner Have More to Gain in 2025 After Splitting Slams

Alcaraz and Sinner have split the last eight Grand Slams.
September 7, 2025

Alcaraz Beats Sinner, Wins $5M Prize, Reclaims World No. 1

Alcaraz won a record $5 million first prize at the US Open.
Angel Reese
September 5, 2025

Angel Reese Suspended For Half-Game After Ripping Teammates

The team is disciplining Reese for criticizing her teammates publicly.