• Loading stock data...
Thursday, September 18, 2025

Setbacks Won’t Hurt Mikaela Shiffrin’s Earnings

  • The American has won three Olympic medals: two golds (slalom, 2014; giant slalom, 2018) and a silver (women’s combined, 2018).
  • The 26-year-old earned $3 million from sponsors in the year leading up to the Olympic Games.
Eric Bolte-USA TODAY Sports/Design: John Regula

Two DNFs in two races may be shocking for the most decorated slalom skier in history, but Mikaela Shiffrin will be fine — in more ways than one.

On Wednesday, the American skidded out just five seconds into her slalom run and missed a gate, losing out on a second Olympic gold in the event. Two days earlier, Shiffrin slipped and missed a gate 11 seconds into the giant slalom in her Beijing debut.

But these setbacks are a blip on an already legendary downhill resume, and they won’t knock her status as arguably the most high-profile winter sports athlete — or her earning power.

  • Shiffrin has won three Olympic medals: two golds (slalom, 2014; giant slalom, 2018) and a silver (women’s combined, 2018).
  • The 26-year-old has won 73 World Cup races, including 47 WC slalom races — the most by any alpine skier, male or female.
  • Her 11 World Championship medals (six golds) are the most by an American skier.

The USOC hands out $37,500 for each gold medal, but Shiffrin won’t be sweating it.  

She arrived in Beijing as one of the highest-paid athletes, having earned $3 million from sponsors in the year leading up to the Games, per Forbes. She has 14 long-term sponsorship deals, including those with Barilla, Adidas, VISA, and Grubhub, among others.

Shiffrin has three more opportunities to become the first American to win three Olympic golds in alpine skiing: Friday’s Super-G, followed by next week’s downhill and combined events.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.

Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill

Political ad campaigns during college football Saturdays continue as well.
Hosszu

World Aquatics Reaches $4.6 Million Settlement With Pro Swimmers

Meanwhile, the International Swimming League’s case heads to trial in January.
Megan Romano

The $800 Million Enhanced Games Lawsuit Could Have Legs

Antitrust experts say the case could have some merit.
Cooper Lutkenhaus

Running Prodigy Ditches High School and College for Nike at 16

Cooper Lutkenhaus is a contender at next month’s track world championships.

Featured Today

Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.
Premier Lacrosse League
September 14, 2025

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Lionel Messi

Messi Near New Deal to Stay in MLS, Miami

His contract with Inter Miami was set to expire in December.
Joe Burrow
September 15, 2025

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.
Kawhi Leonard
September 16, 2025

A Timeline of the Kawhi Leonard-Clippers-Aspiration Saga

Investigations into the Clippers’ business dealings with Leonard date back years.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 11, 2025

NHL To Allow Players From Hockey Canada Trial To Return This Winter

The five Canadian players were all acquitted in July.
September 10, 2025

Kuminga, Grimes Remain Unsigned As Giddey Agrees to $100M Deal

Two of the four restricted free agents have inked deals.
September 8, 2025

Alcaraz and Sinner Have More to Gain in 2025 After Splitting Slams

Alcaraz and Sinner have split the last eight Grand Slams.
September 7, 2025

Alcaraz Beats Sinner, Wins $5M Prize, Reclaims World No. 1

Alcaraz won a record $5 million first prize at the US Open.