• Loading stock data...
Wednesday, September 17, 2025

Serie A Broadcasts 1st Live Soccer Game From Metaverse

  • Italy’s top-flight soccer league provided fans in Africa and the Middle East with exclusive access.
  • The broadcast is part of a collaboration with blockchain technology company ConsenSys and gaming platform The Nemesis.
AC Milan

Italy’s top-flight soccer league has entered the metaverse, providing Serie A fans with a new way to watch matches and connect.

AC Milan’s 1-0 home win over Fiorentina on Sunday became the first soccer match where fans could catch all the action from the metaverse. 

“We believe that the frontier of technological innovation is extremely important for a modern league,” said Serie A CEO Luigi De Siervo.

Fans in Africa and the Middle East were exclusively provided with the opportunity to watch Sunday’s match from the “Serie A room in The Nemesis metaverse,” where fans were granted access through NFT “tickets.” The room also provided fan interaction and live stats. 

Serie A’s first step into the metaverse is the product of a collaboration with blockchain software technology company ConsenSys and metaverse-based gaming platform The Nemesis. 

ConsenSys completed a $450 million Series D funding round in March, valuing the company at over $7 billion. Led by ParaFi Capital, the round included Microsoft, Temasek Holdings, Anthos Capital, and SoftBank’s Vision Fund 2.

Launched in 2019, The Nemesis is free to use and provides access to other live experiences including concerts, parties, and challenges with friends.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UEFA Delays Overseas Matches Ruling As LaLiga Miami Game Looms

Barcelona-Villarreal is scheduled for late December at Hard Rock Stadium.

Barcelona, AC Milan Abroad? Fan Groups Reject Travel Plans

Supporter groups warn of a “Pandora’s box” if overseas games happen.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
Italian soccer players

Serie A Players Agree to Automatic 25% Pay Cuts If Relegated

The new rule applies to all contracts signed after Sept. 2.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.