Friday, July 10, 2026

Serena Williams Expands Business Portfolio, Joins Consello Group

  • The tennis legend is now a senior advisor at Consello Group, a financial services firm.
  • Both NFL legend Tom Brady and former NBA star Pau Gasol are also part of Consello Group.
Williams is joining Consello Group alongside Tom Brady and Pau Gasol.
Geoff Burke-USA TODAY Sports

Tennis legend Serena Williams has joined the business advisory firm Consello Group as a senior advisor. She is the third retired star athlete to join the Consello Group after former NFL star Tom Brady and former NBA star Pau Gasol joined the firm last year.

Williams retired from tennis last year to focus on motherhood and her business pursuits, including her ownership stake in NWSL club Angel City and the NFL’s Miami Dolphins. 

The 23-time Grand Slam champion has a Forbes estimated net worth of $220 million. Her Serena Ventures private equity firm has invested in over 60 startups, including the at-home AI fitness company Tonal and the kid-focused social media app Zigazoo

Consello Group works with its clients in the banking industry to provide financial services related to M&A advisory, investment banking, digital assets, and business development. Declan Kelly, former CEO of the PR and consulting firm Teneo, founded the Consello Group in  2022 before adding Brady as a partner and Gasol to its advisory board. 

“[Consello] is excited and honored to have Serena join our team and we know she will bring significant value to our clients on both the financial advisory side, as well as our private equity portfolio companies,” Consello Group partner Mindy Grossman said in a statement.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.

Pile of Famous Athletes Quietly Invested in Kalshi Months Ago

WNBA stars Diana Taurasi and Breanna Stewart are among the group.

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
July 4, 2026

Serena Williams Withdraws From Wimbledon With Knee Injury

Williams lost to Maya Joint in her singles return Tuesday.
Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.
July 7, 2026

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 2, 2026

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
June 30, 2026

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.
June 30, 2026

Serena Williams Loses in Return to Singles at Wimbledon

It was her first singles match since the 2022 US Open.
June 29, 2026

Unrivaled Lands Two International Stars Amid Project B Battle

Unrivaled also signed Canadian forward Bridget Carleton.