Friday, August 21, 2026

Serena Williams Could Follow Tom Brady’s ‘Cool Trend’

  • Serena Williams called Tom Brady’s retirement saga “a really cool trend.”
  • Ahead of the U.S. Open, Williams hinted at retirement after the tournament.
Serena-Williams
Danielle Parhizkaran-USA TODAY Sports

Ahead of the U.S. Open, Serena Wiliams told Vogue she was “evolving away from tennis,” but has been reluctant to admit that she has to move on from playing.

There might be a reason she doesn’t like the word “retirement” and hasn’t called her next step anything but an “evolution.”

When asked about a possible return to the court, Serena told “Good Morning America” on Wednesday, “I mean you never know. I’ve just been saying that I think Tom Brady started a really cool trend.”

Brady returned for his 23rd NFL season just six weeks after announcing his retirement in February.

“I feel like there’s no way that I don’t want to be involved in tennis somehow in the future,” Williams said.

Whether Williams plays again, she is plenty busy.

  • Serena Ventures, her VC fund, has invested in more than 60 startups, with 16 valued at more than $1 billion.
  • Williams is part owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.

Tennis GOATs

Williams was named by Forbes as the third-highest paid tennis player this year with $35.1 million in earnings. She trailed only Naomi Osaka and Roger Federer, who announced his retirement on Thursday.

Federer, who has yet to play this year, will retire after the 2022 Laver Cup, which begins Sept. 23. He’s earned $130.5 million in prize money — third all-time behind Novak Djokovic ($158.9 million) and Rafael Nadal ($131.6 million).

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 6, 2025; Flushing, NY, USA; A general view of the women’s singles final between Aryna Sabalenka of Belarus and Amanda Anisimova of the United States at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.

US Open Sets Record With $108M in Total Prize Money

The prize purse is 20% higher than last year.

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.

Sinner Defeats Zverev at Wimbledon, Claims $4.8M Prize

Sinner won his first Grand Slam tournament of the year.
Jul 10, 2026; London, United Kingdom; Jannik Sinner of Italy celebrates winning his semifinal match against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club

Jannik Sinner Reclaims Spot in Grand Slam Final to Vie for $4.8M

Sunday’s winner will claim the No. 4 spot on the career earnings list.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.

Carlos Alcaraz to Return at US Open After Four-Month Absence

It’s not yet clear if Jannik Sinner will join him.
August 18, 2026

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star started playing golf only last year.
August 19, 2026

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 17, 2026

Teams, Brands Troll Jayden Daniels After LSU Controversy

Daniels sent a cease-and-desist letter after LSU gave away his No. 5.
Exclusive
August 17, 2026

Vote Coming to Ease Tennis Stars’ Schedules

The vote will likely take place during the US Open.
August 16, 2026

Scheffler Passes McIlroy, Pulls Behind Woods in Total Earnings

He can break Woods’s record at the BMW Championship in St. Louis.
First at FOS
August 13, 2026

Final Year of Brandon Clarke’s NBA Contract Voided After Death

Clarke died in May in Los Angeles.