• Loading stock data...
Thursday, November 6, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Serena Williams Could Follow Tom Brady’s ‘Cool Trend’

  • Serena Williams called Tom Brady’s retirement saga “a really cool trend.”
  • Ahead of the U.S. Open, Williams hinted at retirement after the tournament.
Serena-Williams
Danielle Parhizkaran-USA TODAY Sports

Ahead of the U.S. Open, Serena Wiliams told Vogue she was “evolving away from tennis,” but has been reluctant to admit that she has to move on from playing.

There might be a reason she doesn’t like the word “retirement” and hasn’t called her next step anything but an “evolution.”

When asked about a possible return to the court, Serena told “Good Morning America” on Wednesday, “I mean you never know. I’ve just been saying that I think Tom Brady started a really cool trend.”

Brady returned for his 23rd NFL season just six weeks after announcing his retirement in February.

“I feel like there’s no way that I don’t want to be involved in tennis somehow in the future,” Williams said.

Whether Williams plays again, she is plenty busy.

  • Serena Ventures, her VC fund, has invested in more than 60 startups, with 16 valued at more than $1 billion.
  • Williams is part owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.

Tennis GOATs

Williams was named by Forbes as the third-highest paid tennis player this year with $35.1 million in earnings. She trailed only Naomi Osaka and Roger Federer, who announced his retirement on Thursday.

Federer, who has yet to play this year, will retire after the 2022 Laver Cup, which begins Sept. 23. He’s earned $130.5 million in prize money — third all-time behind Novak Djokovic ($158.9 million) and Rafael Nadal ($131.6 million).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michael Jordan and Mike Tirico
opinion

Why the Jordan Rules Now Apply to Sports Media

Other networks have tried and failed to recruit Jordan since he retired in 2003.

NFL Wants to Expand International Slate, Will Evaluate Saudi Arabia

The league is evaluating a mix of new and existing markets for 2026.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Hansi Flick

Barcelona Players, Coach ‘Not Happy’ About Miami Game

La Liga is on the verge of relocating a December match.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Oct 18, 2025; Vancouver, British Columbia, CAN; FC Dallas goalkeeper Maarten Paes (1) warms up prior to the first half against Vancouver Whitecaps FC at BC Place.

Inside the Investment Playbook of MLS Goalie Maarten Paes

Paes’s portfolio includes TGL and a Pro Padel League team.
Kyler Murray
November 4, 2025

The Cardinals Might Have a Kyler Murray Problem

Murray’s deal has three years and more than $100 million remaining.
Aryna Sabalenka
November 4, 2025

Sabalenka–Kyrgios Match Not Disclosing Prize Money

Some match rules will be altered to “level the playing field.”
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) and Jannik Sinner (ITA) poses for a photo after the final of mens singles at Billie Jean King National Tennis Center
November 3, 2025

$5.1M ATP Final to Determine Men’s Tennis World No. 1

Sinner and Alcaraz are battling to finish the year at the top.
Michelle Wie West
November 3, 2025

Michelle Wie West: Don’t Treat Women’s Sports As Charity

“I’m guilty of saying it too—’We gotta show up for women’s sports.’”
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Sep 11, 2025; Chicago, Illinois, USA; Injured Chicago Sky forward Angel Reese (5) stands on the sidelines before a WNBA game against the New York Liberty at Wintrust Arena.
October 30, 2025

After ‘Mebounds’ and ‘Reesebounds,’ Angel Reese Trademarks Her Name

The Sky player has already trademarked “Reesebounds” and “Mebounds.”